Business leaders have long advised that in order to succeed and remain future proof, companies must constantly reinvent, redefine, and reboot. This advice became mandatory in the past year due to the implications of the pandemic… and the OOH industry delivered. […]
As the old saying goes, how quickly time flies when you are having fun. I still have fond memories of my first job as a real estate rep with White Advertising in Dallas, TX in 1970. My territory was Arkansas, Oklahoma, and Dallas Metro. […]
With the Death of the Cookie Comes New Opportunity for OOH Adam Green, SVP of Strategy, Broadsign As digital platforms proliferated, advertisers quickly latched onto third-party data for audience targeting, touting its effectiveness in delivering more relevant ads. However, in the last few years consumers have started pushing back. […]
New digital media company helping businesses and real estate owners generate new revenue streams from in-location digital advertising campaigns NEW YORK – JUNE 8, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Smartify Media, a digital media and technology company generating advertising revenue from physical retail spaces, has joined the association. […]
Intuiface and invidis Consulting developed the Digital Interactivity Landscape, a globally comprehensive list of CMS-neutral vendors providing technology that can trigger a response in Digital Signage and DooH content. We interview Geoff Bessin, CMO of Intuiface, about this tool. At the bottom of this article is a video about the tool. […]
Memorial Day has passed, and with it, we enter into the official summer travel period. And this year looks like it’s shaping up to be something unprecedented, as travel is bouncing back for 2021 in a big way. […]
Daktronics OOH marketing strategist Joni Schmeichel talked about out of home advertising trends on the May 26 Daktronics Experience podcast. Some of the highlights. […]
We’ve discussed lease assignability recently in A Billboard Lease Is Not A License and Out of Home Attorneys on Assignability. Florida out of home attorney Jennifer Sloane reminds of the importance of assignability when it comes to other out of home agreements. By Jennifer Sloane, Esq. Sloane Law Office. […]
Kevin Gephart, Out of Home Sales Expert Last week I discussed how to sell out of home versus local TV. Today I’ll talk about selling out of home versus local cable TV. Remember: Use leading questions in the data gathering stage to determine dissatisfaction with any of their current media choices. […]
British telecoms giant BT is expanding its network of what it calls Street Hubs – Digital OOH displays with smart city components – in both existing and new sites around the U.K. BT intends to add as many 200 second-generation versions of the digital totems in the coming year, using a new enhanced design called Street Hub 2.0. […]
Benoit Vidal, Head of Product Strategy at VIOOH. Earlier this year, Apple made the Mobile Advertising ID (MAID) opt-in on a per-app basis with the iOS 14.5 update, in an open war with Facebook. Recent data shows that more than 85% of global iOS users and 95% of US users choose not to be tracked, proving that consumers’ desire for privacy has been a long-term wish. […]
The retail-centric solutions company Gable has deployed an interesting double display in an Ohio shopping mall that uses one screen for navigation and directory lookup, and a second for DOOH advertising. The company, based in the Baltimore area, says the display unit is the first of its kind, and I can’t say I’ve seen something like this. […]
Here’s the latest digital artwork that’s being intermingled with DOOH advertising and other content on big displays at major subway hubs in New York City. This one is at the getting-busy-again Fulton Center in lower Manhattan. It is part of the transit authority’s commissioned by MTA Arts & Design program, which commissions public art to run on the screens. […]
Based on the most recent Covid mobility reports released by the Geopath, not only has traffic recovered from its 2020 COVID lows, but Out of Home traffic is exceeding pre-covid levels, surpassing 2019 travel for the same period. […]
By Stephen Lepitak. Out of Home media planning and buying agency Kinetic France has formed a partnership with Hivestack, a programmatic digital out of home (DOOH) business, to offer a new solution to the French market. […]
