Chris Cowlbeck on the OAAA’s Open Direct Guidelines (Billboard Insider)
Billboard Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the new OAAA Open Direct (OOH) Guidelines recently announced. Why did the OAAA adopt the Open Direct OOH guideline? In my opinion, OAAA as our OOH industry trade organization is leading in a number of areas to get us on a similar playing field whereby all OOH media owners can interact more effectively and efficiently. […]
Tue, Jun 15, 2021 at 1:30 PM