The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. […]
BAMAKO – June 24, 2021 – Pikasso Mali is pleased to inform you of the launch of the SUPERMARKET 2m2 Network, which covers the 30 most important supermarkets of the Capital Bamako. The SUPERMARKET Network consists of 2m2 scrolling backlit displays. […]
WILDSTONE Capital, Europe’s leading owner of outdoor media infrastructure have acquired Space Outdoor and appointed its Managing Director, Andrew Foster as Development Director. [caption id="attachment_1512167" align="alignnone" width="320"] Andrew Foster[/caption] Hammersmith-headquartered Wildstone have made the acquisition as part of their ongoing expansion of the business which has grown tenfold over the past eighteen months. […]
As human beings, we frequently accept certain assumptions as facts just because they are generally believed. […]
As we live in a fast-paced world, travelling by public transport is the most convenient way to commute to and from work. Because advertisers do not wish to miss out on any opportunities to market their brands, advertising on public transportation is one of the most effective marketing strategies. […]
By Kiera Wood, Senior Marketing Specialist, Outfront Media. I don’t think that I am the only one that is tired of talking about 2020. We all know how the last year has changed our daily lives, the way we interact with coworkers, and how we do business. […]
Dallas-based CMS software firm Reflect Systems has been awarded a U.S. patent (No. 11030643) for its AdLogic platform – which is an ad-on to the core software that focuses on endemic advertising in retail environments. […]
At AdQuick, our mission is to empower everyone to put their message into the world by making OOH media simple and supremely effective for all advertisers – from SMBs to enterprises to global agencies. […]
Data is and always has been core to our business.At AdQuick, our mission is to empower marketers to put their message into the world via easy-to-execute, measurable, and effective out-of-home advertising. A key component of the performance we enable is our slew of proprietary campaign planning tools, which are powered by six robust datasets. […]
Without question, 2020 and 2021 has been a period of tremendous change. Over the past 15 months since the start of the pandemic, we witnessed centuries-old companies go under seemingly overnight, rock-solid industries that showed no signs of faltering- completely blown out of the water from shifted consumer preferences, and remote work become the norm. […]
SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. […]
DALLAS--(BUSINESS WIRE)--Reflect Systems – provider of award-winning digital signage experiences for retail, entertainment venues, healthcare providers and corporate communications environments – today announced it has been awarded a patent (U.S. Patent No. 11030643) for the company’s AdLogic platform. […]
Insider saw the recent press release announcing the teaming up of two Chattanooga, Tennessee based OOH companies, PlainView LED and Vincent Printing. Their agreement allows Vincent Printing to promote and sell PlainView LED digital displays within its various customer and distribution channels. […]
By Phoebe Bain. “The polish and marquee [status] of Times Square never went away,” Five Tier CEO and founder Frank O’Brien told Marketing Brew. Last spring, while we were all locked inside stroking bags of chips with Lysol wipes, marketers weren’t exactly rushing to get ads outside our homes. […]
Our top design tips for ensuring your OOH ads always make a splash Designing ads can be a lot of fun. Out-of-home advertising can take that creativity to a whole new level because, in many cases, you’ve got a massive canvas to work with. But that comes with its own creative, strategic, and production-oriented challenges, too. […]
