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Clear Channel, Nintendo and the National Summer Learning Association Promote Summer Learning (Billboard Insider)

New York, New York—Today in a coast-to-coast kick off to National Summer Learning Week (July 12-16), the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, took over all Clear Channel Outdoor nationwide digital billboard displays, featuring the Game Builder Garage game for the Nintendo Switch system. […]

billboardinsider.com
Tue, Jul 13, 2021 at 9:00 AM

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16:9: Vistar Media Gets $30M Series B Funding From Lamar to Build Out Programmatic Product, Drive Expansion

The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B funding into the company. Lamar gains a minority equity stake in Vistar and a seat on the Board of Directors, but Vistar “will continue to operate as an independent technology partner to buyers and sellers across the global OOH ecosystem. […]

sixteen-nine.net
Mon, Jul 12, 2021 at 4:00 PM

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The Indian Outdoor Advertising Association (IOAA) elects new leaders (Media4Growth)

By Rajiv Raghunath. The Indian Outdoor Advertising Association (IOAA) in its Annual General Body (AGM) held today has elected unanimously new office bearers for the period 2021-23. […]

media4growth.com
Sun, Jul 11, 2021 at 9:11 AM

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Adweek: DTC, Back-to-School Brands Are Propelling Comeback of Outdoor Ads

By David Kaplan. Now that consumers are congregating on the streets of major cities again, a resurgence of out of home ads appears to be following along. And direct-to-consumer marketers are particularly aiming to be out in front. […]

adweek.com
Sun, Jul 11, 2021 at 9:04 AM

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16:9: Samsung-driven Hair Salon Of The Future, With 50 Or So Screens, Opens In NJ

The sheer number of hair and nail salons out there – what strip mall have you seen that doesn’t have one? – has always made the sector attractive as a vertical for digital signage technology. It helps that these environments have lotsa wait time, high loyalty and all kinds of high-margin products and services to upsell. […]

sixteen-nine.net
Fri, Jul 9, 2021 at 10:30 AM

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Ask an Expert: How Do You Handle Proof of Performance With Programmatic Advertising? (Billboard Insider)

Billboard Insider was curious how proof of performance works with programmatic advertising. We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising. How do you handle proof of performance with programmatic out of home advertising? […]

billboardinsider.com
Wed, Jul 7, 2021 at 1:00 PM

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16:9: Confirmed: DSE’s Reboot Set For Late March 2022, Back In Las Vegas And Paired With Bar Show

The events and publishing company that bought the auctioned rights and assets of Digital Signage Expo earlier this year has confirmed plans for a reboot of the trade show and conference next March in Las Vegas. […]

sixteen-nine.net
Tue, Jul 6, 2021 at 12:00 PM

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Australian Outdoor Media Revenue Leaps 125% in June Quarter (AdNews)

By Chris Pash. The out-of-home (OOH) industry reported a 125% rise to $203.3 million in net media revenue for the June quarter of 2021. A large rise was expected because the same quarter last year was dragged down by the economic impact of COVID-19. […]

adnews.com.au
Tue, Jul 6, 2021 at 11:00 AM

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Neil Shapiro Announced as New Head of Programmatic at OUTFRONT (OUTFRONT)

NEW YORK, July 6, 2021 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) welcomes Neil Shapiro, as VP, Head of Programmatic, who will lead OUTFRONT's Programmatic Business and Sales Strategy. OUTFRONT Media Logo. […]

investor.outfrontmedia.com
Tue, Jul 6, 2021 at 9:30 AM

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16:9: Giant Digital Cat Looms Over Exit to World’s Busiest Subway Station

Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku Vision, the P6 DOOH ad board is on a rounded corner of a new building above the east exit of Shinjuku Station, which handles 3.5 million people PER DAY (you are reading that correctly). […]

sixteen-nine.net
Mon, Jul 5, 2021 at 12:00 PM

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Report: Consumers are back on the streets and ready to spend (Vistar Media)

Vistar Media and MFour release new research which explores consumer sentiments, actions and expected behaviors as the pandemic recedes. This report delivers insights into: How consumers are feeling inside vs. […]

info.vistarmedia.com
Fri, Jul 2, 2021 at 9:44 AM

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JCDecaux Brings “Nurture” Start-Up Program to the US (JCDecaux)

JCDecaux Nurture, the program designed to help start-ups scale up by giving them a voice in the real world, building brand awareness and brand trust through Out-of-Home (OOH) advertising, has launched in the US, bringing the program to a third continent alongside Europe and Australia. […]

jcdecauxna.com
Thu, Jul 1, 2021 at 2:00 PM

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Three Things to Know About OAAA’s Proposed Impression Measurement Guidelines

The OAAA recently proposed an in-progress framework to establish new Impression Measurement Guidelines because the need for recalibration on measurement in out of home (OOH) advertising has never been more apparent. […]

thoughtleadership.oaaa.org
Wed, Jun 30, 2021 at 11:04 AM

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DPAA Announces The Video Everywhere Summit, In-Person and Live, October 12 at Chelsea Piers (DPAA)

Special Members-Only Pass designed to help during recovery NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. […]

dpaaglobal.com
Tue, Jun 29, 2021 at 1:00 PM

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Digital Signage Today’s New Editor, Kevin Damask (Digital Signage Today)

By Kevin Damask. I've realized through almost two decades in journalism, as the industry continuously changes, one thing remains constant — I'm always learning something new. That's why I'm so excited to come on board as the Digital Signage Today editor. […]

digitalsignagetoday.com
Tue, Jun 29, 2021 at 11:30 AM

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