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16:9: Falling Costs and Fine Pitch Among Reasons for Direct View LED’s Success, Says Allsee’s David Jones

Guest Post: David Jones, Allsee Technologies David Jones As someone who’s been working at the forefront of AV technology for over two decades, it’s been incredible to witness the evolution of different display technologies within the digital signage industry – and in particular, direct view LED (DV-LED) solutions – over recent years. […]

sixteen-nine.net
Wed, Jul 28, 2021 at 8:00 AM

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A Science-Based Technique for Producing Ideas (Billboard Insider)

These thoughts are adapted from a breakthrough book “A Technique for Producing Ideas” by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based in some very deep, proven psychology. […]

billboardinsider.com
Mon, Jul 26, 2021 at 2:30 PM

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PML Group CEO explains why out-of-home advertising needs a re-think (and how PML does it) (Adworld)

Geoff Lyons, CEO PML Group. Following the most challenging twelve months for Out of Home (OOH) media, the growing optimism and confidence in society is reflected in brands channelling investment back on to the medium.  The government ‘stay at home’ message of a year ago is now one that actively encourages as much of an outdoor life as possible, especially in this most unique of summers. […]

adworld.ie
Sun, Jul 25, 2021 at 10:13 AM

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16:9: The Olympics Are Finally Live. Here’s Where You Can Grab Content For Digital Signage Screens

The opening ceremonies for the Tokyo Olympics are on at the moment, and for the next couple of weeks there will be endless information being generated from the event about results and achievements. At least a couple of companies in the digital signage and digital OOH industries have developed specialized content for the big event – though quite distinct from one another. […]

sixteen-nine.net
Fri, Jul 23, 2021 at 7:56 AM

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Intersection Promotes Chris Grosso to CEO (Billboard Insider)

NEW YORK, NY — July 21, 2021 — Intersection, the leading Out of Home media and smart cities technology company, today announced that Chris Grosso has been appointed as the company’s Chief Executive Officer. […]

billboardinsider.com
Thu, Jul 22, 2021 at 2:45 PM

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Place Exchange Raises $20 Million to Support Spinoff From Intersection (Adweek)

By David Kaplan. The digital out of home platform is also expecting a ‘triple digit’ lift from the emerging return of OOH activity. By David Kaplan. […]

adweek.com
Wed, Jul 21, 2021 at 4:00 PM

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Place Exchange Closes $20 Million in Venture Funding for Programmatic Out of Home Advertising (DPAA)

Series A Round Co-led by Revolution Ventures and Tribe Capital, completing the spinout of Place Exchange into a separate independent entity.   NEW YORK — July 21, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, today announced the close of a $20 million Series A funding round. […]

dpaaglobal.com
Wed, Jul 21, 2021 at 1:00 PM

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OAAA Names 2021 Influential Leaders (Billboard Insider)

WASHINGTON D.C. (July 20, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 2021 OOH Industry Award winners. These honorees are individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years. […]

billboardinsider.com
Wed, Jul 21, 2021 at 12:30 PM

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AdLoad Will Use StreetMetrics Measurement Solutions (StreetMetrics)

Birmingham, AL (July 19, 2021) — StreetMetrics announces our partnership with Sacramento-based AdLoad Technologies, a programmatic Digital Out-of-Home (DOOH) transit advertising platform. “We’re thrilled to be working with the AdLoad team. Their smart digital display ads are the future of advertising on the roadways,” says Drew Jackson, Founder of StreetMetrics. […]

streetmetrics.io
Wed, Jul 21, 2021 at 8:00 AM

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Digital Locations Joins DPAA as a Strategic 5G Services Member (DPAA)

The Company’s alignment with DPAA furthers objectives of finding creative ways to add more sites to their 5G site selection marketplace   SANTA BARBARA – July 20, 2021 – Digital Locations, Inc. (DLOC), the leading aggregator and marketplace for 5G small cell sites, today announced that it has become a member of the DPAA. […]

dpaaglobal.com
Wed, Jul 21, 2021 at 5:45 AM

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Branded Cities Livestreamed Jeff Bezo’s Blue Origin Space Flight on Billboards (The Drum)

Having propelled Amazon to new heights here on Earth, Jeff Bezos is ready to go one step further by firing himself into space on board the first passenger launch of his Blue Origin rocket. Out-of-home company Branded Cities will be livestreaming his space tourism on billboards in the US. […]

thedrum.com
Tue, Jul 20, 2021 at 2:00 PM

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Road Runner Expands to New York, Philly and DC (Billboard Insider)

Rancho Santa Margarita, CA – July 19, 2021 – Road Runner Media, a media company driving the future of road safety and advertising, today announced that its mobile digital Out of Home (mDOOH) network is now active in Philadelphia, Washington D.C. and the New York City region, including Northern New Jersey and Long Island. […]

billboardinsider.com
Tue, Jul 20, 2021 at 11:45 AM

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Adkom Runs NYC Campaign For JOKR (Billboard Insider)

JOKR is changing the way New Yorkers are getting their groceries. Its mission is to change retail by delivering a smarter, faster, and more enjoyable shopping experience to the urban neighborhoods they service. JOKR’s app offers an inventory of 1,500 household and grocery items available for delivery within 15 minutes at the same prices that can be had at traditional grocery stores. […]

billboardinsider.com
Tue, Jul 20, 2021 at 11:15 AM

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Understanding Causal Lift Analysis: How To Measure The True ROI of Your Out-Of-Home Campaigns (AdQuick)

Minimizing waste should be every advertiser’s top priority.  But until recently, measuring the effectiveness of out-of-home (OOH) advertising campaigns wasn’t easy. That’s why marketers have primarily used the medium for branding in the past. […]

adquick.com
Tue, Jul 20, 2021 at 7:30 AM

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Cookiepocalypse or Digital Renaissance for Media & Advertising? (B&T)

By Nicholas Hinchley. Nicholas Hinchley is the group digital director at MediaCom Marketplace. In this guest post, he says rather than see this as the “cookiepocalypse”, it’s really more of a digital renaissance, spawning innovation and progress in all corners of media and advertising. […]

bandt.com.au
Mon, Jul 19, 2021 at 4:30 PM

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