Former LIVE BOARD CEO and long-time Dentsu Japan veteran joins global ad tech company TOKYO, JAPAN, MONTREAL, CANADA, August 4, 2021 – Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as President, Hivestack Japan. […]
NEW YORK, NY – August 3, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced today that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic Research, Insights, Analytics. […]
NEW YORK, August 3, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial speakers for its in-person Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To register for this event, click here. The impressive list of initial speakers include. […]
LOS ANGELES, July 29, 2021 /PRNewswire/ — AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, today announced noteworthy mid-year milestones as the company continues to transform the OOH sector. AdQuick is making waves with its historic growth numbers, strategic partnerships and recent accolades for its products, campaigns and company culture. […]
Mike Cooper is leaving Miroma Group as head of its outdoor operations as the company consolidates out-of-home into a new global business called Enhance Outdoor. Cooper, announced last September as then Miroma Group's Global Managing Director Out Of Home Operations, will now be leaving the business. […]
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Richard Stuart-Turner. Out-of-home (OOH) advertising is set for a major – largely digital-driven – recovery this year following a dive in fortunes during the coronavirus pandemic, with further growth forecast for 2022 according to new research. […]
Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux: “Our H1 2021 group revenue reached €1,082.3 million, a +0.6% yoy revenue growth or +2.9% on an organic basis driven by a better than expected Q2 2021 organic growth at +80.2% thanks to a strong street furniture revenue growth across all geographies, notably in Europe. […]
Netflix is making a splash in Times Square for its Outer Banks Season 2 premier. Today Netflix will stun visitors as the first advertiser in Times Square to employ anamorphic illusion technology in a digital out-of-home (OOH) campaign. […]
Life lessons as the global OOH community pulls together to push its way out of a pandemic. By Barry Frey. Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. […]
Life lessons as the global OOH community pulls together to push its way out of a pandemic Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. […]
Lucit sends big-ticket inventory from realtors, auto dealers, ag dealers and recreational dealers directly to digital billboards in real time. Billboard Insider talked with Lucit’s CTO Eric Kubiwschta. How did Covid impact your business. […]
At AdQuick, we’ve been making waves lately with historic growth numbers, new strategic partnerships, and recent accolades for our products, campaigns, and company culture. During the past year, our team has been dedicated to helping our partners and clients stay connected with consumers through outdoor media – prioritizing human-to-human connection above all else during this trying time. […]
OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. […]
What are some recent OOH campaigns that have inspired you? This year’s Platinum OBIE Award winner, Google Brand Studio for their “The Most Searched” campaign was such a powerful use of OOH and reminds us of the power of a simple message and image. […]
