3 creative ways to use OOH ads to find, recruit, and hire new employeesThe world has started to open up again, even though the COVID-19 pandemic isn’t completely in the rear-view mirror just yet. […]
By Kevin Gephart. (For this column I surveyed some buyers of OOH about their “likes” / “dislikes” about market rides. A giant “thank you” for your contributions!) A big OOH sales competitive advantage is the market ride. […]
There’s no doubt that out-of-home (OOH) ad spending is continuing to increase at an exponential rate post Covid-19, while it’s projected to grow by a further 19.2% through 2022. […]
By Anna Bager OAAA President & CEO. I was bummed when my team (Sweden) lost to Ukraine in soccer…but I was proud of my industry. In the Euro soccer final, England lost to Italy at Wembley Stadium in a dramatic penalty kick shootout. […]
By Guy Campos. A giant watch which appears to rotate in front of the Piccadilly Lights screen is attracting attention as quasi-3D content moves from Asia to Europe. Eye-catching forced perspective content illusions on giant LED screens have now spread from Asia to Europe, with the advent of quasi-3D advertising on the landmark Piccadilly Lights screen in central London. […]
Admittedly, I had to look up micromobility when I got a press announcement regarding a tie-up between the ad-focused CMS software shop Broadsign and a company called Swiftmile, billed as “the pioneer in micromobility charging infrastructure and technology. […]
imageHOLDERS have launched its first touchless kiosk, powered by Ultraleap hand tracking technology, in response to the COVID-19 pandemic. The touchless self-service kiosk uses an Ultraleap hand tracking camera and Ultraleap TouchFree software to capture the movement of hands and fingers so they can interact naturally with the on-screen content. […]
After almost 18 months of a global pandemic I’d suggest the bulk of the population – save for the puzzling people who insist it’s a hoax or that their freedoms are threatened – has a routine down for touching things and then seeking out some hand sanitizer. […]
The acquisition of Foris Outdoor expands Alight’s digital billboard portfolio across the UK and accelerates future growth. Alight Media has announced the acquisition of Foris Outdoor, accelerating and broadening its digital roll out across the country. […]
By Andreas Soupliotis. With the changes being imposed around the digital advertising ecosystem, DOOH is well-positioned. Big tech continues to crack down on brands and agencies’ access to consumer data in the name of user privacy, with Apple’s recent iOS update challenging marketers’ access to Identifier for Advertisers (IDFA) being the latest example. […]
After the announcement of the $30 million Lamar Advertising investment, Insider reached out to Vistar Media CEO, Michael Provenzano for a discussion on the investment and the addition of a strategic partner. How long have discussions been ongoing for the potential of raising additional capital? We began active evaluation of potential funding paths in Q3 of 2020. […]
OOH Advertising is constantly evolving. As the years have gone by, it has transitioned. Today, the global market for OOH accounts for about $29 billion, which is a significant amount. […]
National CineMedia, a cinema and DOOH advertising company. and Harena Data, an esports aggregator, have reached an agreement for NCM to carry Harena Data's content across its platforms, according to a company press release. […]
Velocity, a digital media display and advertising network provider, has purchased digital media and signage assets of Cinema Scene from Vision Media, a digital streaming content supplier, according to a company press release. The purchase includes a digital signage ad network within 227 theater lobbies with 376 screens, digital menu boards in 142 theaters, and ten story walls in ten theaters. […]
My friends at the German consultancy and publishing firm invidis have released plans for Digital Signage Summit (DSS) Europe at the end of September in Munich. […]
