With over 1100 media owner partners, AdQuick already provides unmatched access to every kind of out-of-home advertising in the US and abroad. But that doesn’t stop our team from continually expanding our partnerships to provide our customers with even greater reach and new, innovative, and out-of-the-box ad opportunities. […]
By Kevin Gephart. Closing a sale isn’t a magical recipe of words/phrases; it is a strategic conclusion to a specific process. Identify the decision-maker, ask good questions, design an intelligent solution, use spec creative, include a service contract, display a concise summary page and the close should be natural. […]
Research Panel Reveals Confidence in Cinematic Experience NEW YORK, NY – Cinema advertising networks, National CineMedia (NCM) and Screenvision Media, today shared the results of the companies’ first joint research effort, a survey assessing the impact of the COVID-19 Delta variant on movie-fans and their movie-going outlook. […]
This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks of putting a lot of sensitive technology in a very busy environment. It is the airport in Philadelphia, on a concourse that has a long series of LED displays on support columns, running media campaigns for ClearChannel. […]
Lizelle McConnell, Tractor Outdoor - an OOH media owner in South Africa. I would argue that before (the pandemic), we were only flirting with data - we were definitely not leveraging it to its full potential. It’s now become a core part of our industry. […]
Now that people are more or less back out in the land of the living again, it should come as no surprise that we’ve seen a resurgence of out-of-home ad buys. The good news: These marketing investments have been paying off in a big way. In fact, recent data from the Out-of-Home Advertising Association shows that 55% of consumers in big cities—and 41% of the general U.S. […]
The conversation around the need for ad buying diversification hasn’t shown signs of slowing down any time soon. And as marketers continue to look for ways to vary their ad spend, out-of-home is emerging as a promising channel. […]
Insider’s Take: We’re not surprised that Landmark is considering selling their assets. They’ve met headwinds in growing the out of home portfolio in the US. The company had two offers in hand from Verde Investments and DigitalBridge . […]
It appears as though the marketing sphere is becoming increasingly diverse with every passing year, especially in an age of integrated campaigns that combine a significant number of on and offline channels. […]
By Guy Campos. A leading operator of DOOH screens in the UK, the Netherlands, the Nordic countries and Germany is rolling out quasi-3D content across its full-motion portfolio of large format LED screens. […]
Cooper brings a strong track record of OOH ad revenue growth and global business acumen LAS VEGAS, NV – Adomni, the leading programmatic platform to plan and buy digital out-of-home advertising, today announced the appointment of Michael Cooper as the company’s Global President and Chief Revenue Officer. […]
Connor Burden, Co-Founder, Adquick. The foundation of OOH attribution is OOH ad exposures. We’re able to track unit-level ad exposures for both static and digital OOH ad units using mobile location data. […]
Populated by 6.25 million people and over half of its residents born outside of the country, Toronto is considered one of the most multicultural cities in the world. And for this very reason, Toronto is an extremely unique region to advertise in via the out-of-home (OOH) medium. […]
RESTON, Va., August 4, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home (DOOH) solution. […]
By Zanda Wilson. The Interactive Advertising Bureau (IAB) has released a new guide for advertisers and agencies to help with buying digital out-of-home (DOOH). […]
