The consortium behind all those “smart city” LinkNYC kiosks on the streets of New York is continuing to find their big idea to be a big problem. […]
by Betsy McLarney. Most advertisers look at Out of Home (OOH) as a media format best suited to reach consumer audiences and may overlook the fact that marketers can use Out of Home media to reach B2B audiences. If you are one of these advertisers, you might be losing key opportunities to reach your B2B clients, drive key business results and grow your brand. […]
By Kevin Gephart. A lot has been written about the making of a great OOH media sales pro…. Mark Natzke (known around the Green Bay/Milwaukee area as Mipps??!), who passed unexpectedly on Aug 25 at the age of 53 in his home in Wauwatosa, WI., embodied that and much more. […]
Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the viral nature of their current campaign. What have been the results from the recent campaign run through the IBO Speedway? Here’s the update and progress: The Series of Billboards effort has been current for 6 days. We have 18 operators that are running creative for the client on up to 100 digital boards over 14 states. […]
US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally. For billboards, outlays fell from $1.26 billion to $1.10 billion, but the format’s share of total OOH ad spending grew from 67.7% to 85.7%. […]
This is one of those company pivots I think few people would have seen coming – a firm that got its start putting screens in bars now also marketing an on-premise messaging solution for K-12 schools. […]
This is one of those company pivots I think few people would have seen coming – a firm that got its start putting screens in bars now also marketing an on-premise messaging solution for K-12 schools. […]
Chris Cowlbeck, General Manager of IBOUSA. The anonymous client paid to run a series of billboards articulating contested images. IBO does not know the intent of the effort except the client fully intends to encourage the viewer to engage the content on their own personal level to decide what the images mean to them. […]
By Firefly Chief Revenue Officer Cecilia Lang. The street-media platform includes proprietary screens on taxis and shared vehicles that deliver dynamic content via location-based, GPS-enabled triggers. […]
While the Millennial demographic may have recently come of age, it’s Generation Z that’s beginning to dominate the attention of marketers and brands from across the globe. There’s good reason for this too; with some studies estimating the Gen buying power at around $44 billion in the US. […]
Place Exchange, a supply-side platform (SSP) for programmatic out of home (OOH) media, was granted a “systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform” patent issued by the United States Patent and Trademark Office. […]
Insider Note: A news update from WWAY3 noted that Tedder Outdoor Advertising, the operator of the billboard, says someone anonymously dropped off an envelope with money and instructions for the billboard inside. A Southeastern Out of Home company executive If the question is would I run this Ad. I more than likely would not. […]
Here’s a closer look at some of the AV news, products and projects you might have missed this week. We call it AV News to Know: New AV Products MAXHUB Debuts the Raptor Series LM220A18 Integrated LED Wall Display MAXHUB, a provider of collaborative communication and interactive class delivery solutions, introduced the LM220A18 Integrated LED Wall Display. […]
by Michael Hudes, Head of Growth, Lyft Media We are living in an environment of difficult choices, ongoing challenges and wishful thinking… grabbing for any positive news to let us know we will be okay once COVID “ends. […]
We made the list! Our team is thrilled to be recognized as one of America's fastest-growing private companies in the annual Inc. 5000. […]
