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Adams Outdoor CEO reveals some details of the recent equity deal with a former Ocean Outdoor investor (Billboard Insider)

Adams Outdoor President and CEO Kevin Gleason commented on the equity investment by Searchlight Capital Partners “(Searchlight”) and British Columbia Investment Management Corp (“BCI”) in Adams Outdoor Advertising (“AOA”). "Stephen Adams and the leadership team at Adams Outdoor Advertising are interested in leveraging growth opportunities in this very dynamic period for OOH. […]

billboardinsider.com
Thu, Sep 23, 2021 at 4:17 PM

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QMS takes over Sydney’s street furniture assets worth $300 million from JCDecaux (BandT)

Jemma Enright who joined the business in April will lead QMS' brand new City of Sydney media offering, Simple first question – when does QMS takeover from JCDecaux? Or has that already begun? We will officially take over once our new, redesigned street furniture replaces the existing infrastructure on the ground. […]

bandt.com.au
Tue, Sep 21, 2021 at 7:11 PM

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16:9: BroadSign Forms Consortium To Chase In-Retail Software And Ad Opportunities

Something of a consortium of familiar vendors and service providers in the digital signage sector have linked up to go after the retail market with a model that could include monetization through third-party and endemic advertising. […]

sixteen-nine.net
Tue, Sep 21, 2021 at 7:04 PM

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Broadsign Teams Up with Gable, SageNet, and Seneca to Deliver In-Store Marketing Platform for Multi-brand Retailers

Custom solution enables retailers to deploy, manage and monetize in-store digital screen networks to attract omnichannel ad spend. […]

broadsign.com
Tue, Sep 21, 2021 at 2:48 PM

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Out-of-Home Advertising in Nigeria.

A young Nigerian agency, Alpha & Jams introduced "Candle", an innovative smart platform that powers DOOH screens and can interpret data, convert it to meaningful results like OTS, GRT, number of impressions, unique reach, repeat visits, campaign conversion among others. […]

movia.media
Tue, Sep 21, 2021 at 2:00 PM

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Car-top digital billboard firm UZE Mobility launches Book It, an automated ad delivery platform for mobile out-of-home (PRWeb)

Gains exclusivity to 52MM small business out-of-home advertisers across the EU and US. […]

prweb.com
Mon, Sep 20, 2021 at 10:52 PM

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Strategies for Assigning Accounts to Your Reps (Billboard Insider)

By Kevin Gephart. Assuming you have diversity of personality-types within your sales department, make a formal determination of which rep fits into which of the four basic personality types: drivers, expressives, amiables, or analyticals. (If you’d like more info on these personality types, send me an email). […]

billboardinsider.com
Mon, Sep 20, 2021 at 10:11 AM

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The Ultimate Guide To Advertising Your New Business

At the start of 2020 there were an estimated 5.94 million small businesses trading in the UK, with many of these considered to be startup ventures that employ fewer than 50 people. This number accounts for 99.3% of all businesses currently in operation, while employing an estimated 16.8 million (61% of the total private sector workforce) and producing a cumulative turnover of £2.3 trillion (52%). […]

75media.co.uk
Mon, Sep 20, 2021 at 6:25 AM

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Barry Frey previews DPAA’s first in-person event since the start of the pandemic, and shares industry insights

Interview with Barry Frey, President & CEO of DPAA. DPAA runs the Video Everywhere Summit taking place on October 12 in person, and then a global broadcast on October 14 and 15. What is the topic of this year’s Video Everywhere Summit? […]

Editorial
Sun, Sep 19, 2021 at 10:14 AM

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Forbes: Programmatic digital out-of-home advertising explained in detail

By Amanda Dorenberg, President of COMMB. Programmatic digital out-of-home (PDOOH) seems to be a perfect systematic fit for anyone looking to target an audience on the go, but there’s more than meets the eye with this attractive relative newcomer to the media mix. […]

forbes.com
Wed, Sep 15, 2021 at 10:05 PM

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Mayor Bill de Blasio Welcomes New York Digital Signage Week ® October 11- 15 2021 (EIN Presswire)

New York City Mayor Bill de Blasio has officially recognised New York Digital Signage Week’s value to the City of New York as a global capital of media and business. […]

einpresswire.com
Wed, Sep 15, 2021 at 10:04 PM

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How out-of-home advertising can help the SMBs affected by Apple’s privacy update (Home Business Mag)

By James Munnerlyn, President and Co-Founder of Blip Billboards. Facebook and Instagram ads — along with other forms of digital advertising — are now becoming less effective at targeting and more expensive because of Apple’s latest iOS update and privacy policy. This shift is forcing SMBs to rethink their marketing and advertising strategy. […]

homebusinessmag.com
Wed, Sep 15, 2021 at 10:02 PM

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Lamar Advertising Upgrades 18 Daktronics Digital Displays in Downtown Chicago (Stockhouse)

Lamar Advertising Company (NASDAQ-LAMR) recently upgraded 18 digital displays with LED digital displays from Daktronics (NASDAQ-DAKT) of Brookings, South Dakota. The 10-foot-high by 10-foot-wide high-resolution 10-millimeter pixel pitch digital advertising displays are being used to advertise to street, bicycle and pedestrian traffic in the heart of downtown and River North areas. […]

stockhouse.com
Wed, Sep 15, 2021 at 12:10 AM

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The Drum: Ocean Outdoor sees 196% Q2 revenue boost after slow start to 2021

By John Glenday. Ocean Outdoor has posted a triple-digit jump in second-quarter 2021 revenues of 196% to £25.9m, a ‘significant upturn’ from the £8.8m revenues generated in the second quarter of 2020. As part of a much-needed revenue recovery, the UK DOOH industry is smashing quarterly growth records. […]

thedrum.com
Tue, Sep 14, 2021 at 5:10 PM

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Ocean Outdoor appointed media partner of Westfield Denmark (News’n’Releases)

The seven year contract was awarded to Ocean Outdoor following a competitive pitch. The contract, which was previously held by a key competitor, has a lifetime value of £7 million. […]

newsnreleases.com
Tue, Sep 14, 2021 at 5:08 PM

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