eMarketer: Transit, place-based, and street furniture advertising were the US outdoor ad formats that took the biggest hits in 2020
US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally. For billboards, outlays fell from $1.26 billion to $1.10 billion, but the format’s share of total OOH ad spending grew from 67.7% to 85.7%. […]
Tue, Aug 31, 2021 at 3:10 PM