Raw Feed & Search

StreetMetrics Tapped to Measure Bus Advertising Nationally for Intersection (Billboard Insider)

Through this partnership, Intersection is currently using StreetMetrics' measurement solutions to provide advertisers with detailed insights into their bus advertising campaigns in San Francisco, Chicago, Philadelphia and Seattle. By the end of 2021, Intersection will expand its offering to Austin, Dallas, Minneapolis, New Jersey, New York and Portland. […]

billboardinsider.com
Tue, Sep 14, 2021 at 4:24 PM

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How to care for and clean your digital billboard cameras (Billboard Insider)

A reader writes: “We are having issues with our cameras on our digitals getting dirty, do other companies have this issue? Do they regularly clean them?" Billboard Insider talked with Daktronics OOH Strategic Marketing Manager Joni Schmeichel and OOH Product Manager Lori Seiler. […]

billboardinsider.com
Tue, Sep 14, 2021 at 4:21 PM

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Screenfeed Adds Content Feed Built On Curated User-Gen Viral Videos

User-generated videos have been curated and used by some digital OOH networks – notably in bars and restaurants – to build out their programming, ... The post Screenfeed Adds Content Feed Built On Curated User-Gen Viral Videos appeared first on Sixteen:Nine. […]

sixteen-nine.net
Tue, Sep 14, 2021 at 9:44 AM

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DPAA To Hold In-person Video Everywhere Summit (October 12) followed by Global Broadcast of the event (October 14 & 15)

Marketing/Advertising leaders to talk Resilience, Reinvention, and Revitalization at industry’s premier omnichannel event   NEW YORK, September 14, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today plans for its annual tentpole Video Everywhere Summit. […]

dpaaglobal.com
Mon, Sep 13, 2021 at 3:58 PM

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How Circle Graphics maintains and grows revenue (Billboard Insider)

Interview with with Rod Rackley, Circle Graphics. Circle Graphics has not seen any revenue decline during the pandemic. How did you manage that? […]

billboardinsider.com
Mon, Sep 13, 2021 at 3:03 PM

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New Zealand’s Traffic Report For August/September 2021 Shows Signs of Recovery (Scoop NZ)

It’s been more than three weeks since Aotearoa went into a nationwide lockdown and while for now Auckland remains at Alert Level 4, the rest of the country has eagerly moved into Alert Level 2. While traffic decreased nationwide in response to current restrictions, the impact is less than 2020’s Level 4 drop and is promisingly recovering faster. […]

scoop.co.nz
Mon, Sep 13, 2021 at 2:53 PM

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Advertising Week: How Outdoor Advertising Has Changed While We’ve Been Indoors

Akama Davies, Global Practice Lead, Digital OOH, Xaxis. After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces. […]

advertisingweek.com
Sun, Sep 12, 2021 at 2:22 PM

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Programmatic digital out of home guns for broader digital budgets, a new class of advertiser and hybrid brand-performance marketers (Mi-3)

By Danielle Long - Contributing Editor. Editorial sponsored by JCDecaux and Hivestack. Programmatic digital out-of-home (pDOOH) is arguably the most interesting new media avenue for brands. […]

mi-3.com.au
Thu, Sep 9, 2021 at 7:41 PM

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Neuroscience Study – Just a glance at outdoor advertising has a lasting impact (AdNews)

The Outdoor Media Association (OMA) today released a world-first research study on how advertising on both classic and digital out-of-home (OOH) signs makes a lasting impression with a one or two second glance. […]

adnews.com.au
Thu, Sep 9, 2021 at 6:57 PM

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Neuro study shows outdoor advertising’s impact, measured and ready to use (CMO)

Outdoor Media Australia (OMA) and its research partner, Neuro-Insight, are claiming to have found the holy grail of outdoor advertising in world-first results launched jointly today. […]

cmo.com.au
Thu, Sep 9, 2021 at 6:55 PM

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Mike Hershey to replace retiring Ken Klein as OAAA’s EVP of Government Affairs (Billboard Insider)

The Out of Home Advertising Association of America (OAAA) has appointed Michael Hershey as Executive Vice President, Government Affairs, reporting to OAAA President and CEO Anna Bager. Hershey will be responsible for overall government relations, focusing on Congress and the federal level. […]

billboardinsider.com
Thu, Sep 9, 2021 at 6:15 PM

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Sales Tip: Local Advertiser Focus — Insights for Finishing Strong in 2021 and Planning for 2022

Borrell Associates’ latest Local Advertiser Survey, which was fielded from April – June 2021, was recently released and contains valuable insights for OOH. […]

specialreports.oaaa.org
Thu, Sep 9, 2021 at 8:00 AM

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JCDecaux launches its global data offering, JCDecaux Data Solutions (Globenewswire)

JCDecaux Data Solutions is a combination of in-house products and solutions developed by JCDecaux’s data team (50 people) and 3rd party solutions, combined with local specific complementary data (Joint Industry Committees, telco, sensors, retail, etc) to guarantee the highest level of efficiency at each stage of a campaign. […]

globenewswire.com
Wed, Sep 8, 2021 at 3:22 PM

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New York City Mayor Bill de Blasio joins with DPAA in celebrating the 10th Annual NY Digital Signage Week and The DPAA Video Everywhere Summit

Official Welcome to Resilient Out of Home industry Signifies Resiliency of NY and Progress to Safety   NEW YORK, September 9, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, announced today that New York City has proclaimed the week starting October 11 which features the DPAA Video Everywhere Summit on October 12 as New York Digital Signage Week. […]

dpaaglobal.com
Wed, Sep 8, 2021 at 2:50 PM

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16:9: Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data

Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was clobbered by COVID lockdowns that expressly encouraged people not to be out of their homes. US media spends decreased significantly across various aspects of out-of-home, both analog and digital, from Q1 2020 to Q1 2021. […]

sixteen-nine.net
Thu, Sep 2, 2021 at 3:58 PM

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