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Out-of-home advertising is the hottest channel in marketing today, but physical billboards still need to drive digital impact.

Out-of-home advertising is getting a modern reboot. The out-of-home market — often referred to as OOH, which includes any ad that appears outdoors or in a major public space like billboards, wild postings (posters pasted on buildings and other areas), public transit and more — is hotter than ever. […]

businessoffashion.com
Thu, Oct 14, 2021 at 10:19 PM

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The Drum: Microsoft’s digital billboard ads to feature British Sign Language unveiled in UK train stations

Microsoft's out-of-home (OOH) campaign, which will appear in major railway stations across the UK, features a 10-second clip of a BSL interpreter signing the message: “The more inclusive you are, the more innovative you can be. Together we can create a better and more accessible world for everyone. […]

thedrum.com
Thu, Oct 14, 2021 at 3:31 PM

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ISE 2022 Registration Now Open (CEPro)

ISE returns to Barcelona, Spain February 1-4, 2022 for another in-person AV industry event. Registrations for Integrated Systems Europe (ISE) 2022 are now open.  The event will take place at Fira de Barcelona Gran Vía in Barcelona, Spain. […]

cepro.com
Thu, Oct 14, 2021 at 12:11 AM

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OAAA Releases Guidance for Best Practices for Marketing Mix & Attribution Models for Out of Home Media (PRNewswire)

A whitepaper entitled "OOH Modeling Best Practices" is at the center of the guidance package, complemented by a detailed glossary, a best practices checklist, and an attribution provider Request for Information (RFI) template. […]

prnewswire.com
Wed, Oct 13, 2021 at 10:52 PM

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How Glyn Williams bought the Mahlmann Media billboard company and why he rebranded it (Billboard Insider)

By Glyn S. Williams, CEO, Skies Above Media. Sometimes a person’s life can change completely in 7-word increments. […]

billboardinsider.com
Wed, Oct 13, 2021 at 3:44 PM

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What is Out-of-Home Advertising?

In our digital world, it might feel like all marketing is done online. But, that would mean ignoring an incredibly effective strategy—out-of-home advertising. Out-of-home advertising (OOH), sometimes also called out-of-home marketing, refers to the process of reaching consumers while they are, you guessed it, out of their homes. […]

neilpatel.com
Tue, Oct 12, 2021 at 3:56 PM

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The anonymous advertiser who ran a test campaign on IBOUSA’s Speedway network is satisfied with the results (Billboard Insider)

An anonymous client was testing billboards for their Awareness Campaign before launching their new website.  The test was to see if billboards could drive social media as they suspected.  Insider tracked Chris Cowlbeck down at the NYC Digital Signage Week to get the latest. Has the anonymous client gone public? […]

billboardinsider.com
Tue, Oct 12, 2021 at 3:10 PM

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How to use out-of-home advertising in B2B (AIThority)

By Matt O'Connor. Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of billboards, transit ads, and street furniture. But this is no longer the case. […]

aithority.com
Tue, Oct 12, 2021 at 12:10 AM

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Adweek: Out-of-Home Recovery Continues, Driven By Restaurants, Real Estate, Insurance

By David Kaplan. After suffering double-digit declines amid last year’s empty cityscapes and highways, out of home advertising’s 2021 comeback appears to be gaining, according to reports from industry groups. Even with the surge of the Delta variant, OOH’s second quarter performance remained strong, rising 38%, according to the Out of Home Advertising Association of America. […]

adweek.com
Mon, Oct 11, 2021 at 6:35 PM

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LMX and Primedia Outdoor to measure audiences in seven African countries (The Media Online)

Primedia Outdoor and out-of-home ad-tech operator, LMX, are researching audience measurement across the former’s inventories in seven African markets – Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini and Zambia. LMX is a subsidiary of the Moving Walls Group. […]

themediaonline.co.za
Mon, Oct 11, 2021 at 6:31 PM

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OAAA’s 2022 OBIE Awards are now open for entries (Billboard Insider)

The OBIEs are turning 80 next year and the celebration starts now with our call for entries. The OOH industry’s oldest and most prestigious awards honor the innovative, breathtaking ads that make people stop and take notice. […]

billboardinsider.com
Thu, Oct 7, 2021 at 5:40 PM

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Following appointment of new Acting President, Geopath reshuffles the Board of Directors (Billboard Insider)

Newly elected to the Board of Directors for a three-year term are John Laramie, CEO at Project X/ADstruc and Jon Carmack, COO at Talon/The Buntin Group, as well as Geopath’s first programmatic Board member, Michael Provenzano, CEO and Co-Founder at Vistar Media. […]

billboardinsider.com
Thu, Oct 7, 2021 at 5:37 PM

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Catalina Joins DPAA (DPAA)

Shopper Intelligence Leader Beefing Up its DOOH Offering and makes Industry Appearance at Global Summit   NEW YORK – October 7, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that shopping intelligence leader and omni-channel media provider Catalina has joined the association. […]

dpaaglobal.com
Thu, Oct 7, 2021 at 10:19 AM

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Coinstar names ex-OUTFRONT VP Chris Pezzello as General Manager of its in-store kiosk screen network adPlanet (Yahoo Finance)

adPlanet is a flexible advertising platform that sits atop Coinstar® kiosks in grocery stores across the country. Pezzello will oversee all aspects of the adPlanet business including sales, partnerships, organizational development, and ongoing innovation. Chris Pezzello joins Coinstar as general manager of the adPlanet business. […]

finance.yahoo.com
Wed, Oct 6, 2021 at 10:01 PM

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Useful data from OAAA research on holiday shopping and travel for the November/December 2021 (Billboard Insider)

Consumer mobility is at or near COVID-era highs, and OOH can engage consumers when they are most likely to act – at or near points of purchase. The latest consumer intent research from OAAA and OnDevice reveals the many opportunities for OOH to intercept consumers and help drive sales. […]

billboardinsider.com
Wed, Oct 6, 2021 at 9:27 PM

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