The 2021 holiday retail season presents enormous opportunity for retailers, especially as they look to make up ground lost in the pandemic. […]
Bandwidth has sped up and stabilized to a level that using streaming TV as part or all of a digital signage/DOOH solution no longer ... […]
Interview with Becky Smith, Enterprise Manager, IBOUSA. The IBO COOP Speedway is a cloud based set of data solutions and technology “tools” that enable our IBO Marketing team to aggregate inventory information from just about any source and deliver data to just about any buyer or operator in any fashion. […]
Velocity, A Managed Services Company, (Velocity MSC) that provides IT managed services through network management, voice and data connectivity, along with digital media displays and advertising networks, and G6 Hospitality, LLC (G6), will deploy digital signage within the lobbies of 110 locations with the opportunity to expand to franchises. […]
Firefly is a street-level digital OOH platform that connects audiences with dynamic advertisements on taxis and rideshare vehicles and utilizes these advanced technologies in spaces where traditional OOH might be limited. Firefly timestamps the latitude and longitude coordinates for each of its screens every few seconds using Wi-Fi, Bluetooth and GPS technology, and proprietary algorithms. […]
In May 2019, a massive LED wall collapsed at an events center in Las Vegas, prompting buzz, photos and speculation to circulate on social media. Aside from the rumored costs of damage resulting from the accident, visitors and industry professionals alike asked how this happened and what venues should do in the future to avoid similar incidents. […]
Out of Home media can help drive business recovery for advertisers who are trying to build back after difficult times. After a year and a half of masks, social distancing, and economic hardship, we are finally seeing a return to “normal” and signs of growth and recovery. People are, finally, doing the things they enjoy. […]
5 DAYS; 30 EVENTS; 80 SPEAKERS; 5,000 VISITORS. MONDAY OCTOBER 11: 12:00 – 14:00 Lunch with Samsung at 837 Innovation Centre. 17.00 – 19.00 Out of Home Reception hosted by OAAA and GEOPATH – Invite Only. […]
It’s been 20 years since The Foundation for Outdoor Research and Education (FOARE) started giving scholarships to help support the education and career goals of students who are part of the OOH family, along with students who want to shape the industry’s future — and the program is stronger than ever. This year, FOARE announced [&hellip The post The most FOARE Scholarships presented in a single year first appeared on OAAA Special Reports. […]
What emerging trends in OOH are on the horizon that excite you most creatively? Trends come and go, but simplicity will never be a fad. Depending on the idea and message, there’s no match for a strikingly simple concept on a well-placed poster or bulletin. […]
Out of home doesn’t give advertisers the luxury of a 30-second video to convey their message. So the Out of Home Advertising Association of America (OAAA) released a “Creative Best Practices Guide” on Tuesday to help advertisers navigate the medium effectively. The guide features tips on design basics for OOH, timeline planning and how to start and shape a campaign. […]
Matt O'Connor, CEO and co-founder of AdQuick. In the wake of the COVID-19 pandemic, the consumer-packaged goods (CPG) industry is navigating a fundamentally different retail landscape alongside the deep-rooted challenges it has faced for years. On the shelves of small retail stores, grocery chains, and big box stores like Walmart, brands have always been immersed in a cluttered marketplace. […]
New reporting solution democratizes measurement for out-of-home advertising, making it as accountable and easy to measure as online media Los Angeles, CA September 28, 2021 – Accretive Media (www.accretiveads.com), a leader in out-of-home data and technology, today announced the launch of Accretive Outcomes™, a new solution that delivers highly effective and efficient measurement and attribution for the out-of-home advertising channel. […]
MONTREAL, September 27, 2021 UB Media expands their OOH presence with the acquisition of MaxTV Media, Canada’s largest national residential condo network, resulting in the addition of a fourth specialized network for the indoor place-based media company. […]
To promote Certified Lover Boy, billboards went up highlighting guest artists in their home cities. Drake's OOH campaign turned into a viral sensation online.New Tradition Media By Rafael Canton Rapper, actor and entrepreneur Drake is no stranger to the concept of out-of-home advertising. He’s used billboards to promote new music and concerts—as well as congratulating Rihanna—since 2011. […]
