By William Bergman. By William Bergman. The research becomes particularly interesting when the advertising contains information a consumer can act on immediately. […]
Effective mobile billboard advertising creative starts with one clear message, high contrast, bold typography, and a recognizable brand cue. From there, teams can choose motion, 3D, experiential elements, or a direct response tool such as a QR code. The choice depends on the campaign goal, audience, route, and viewing conditions. […]
by John Berkovich. […]
by Florian Rotberg. Following the Scala acquisition in May, Dise and Scala will now operate under a single global brand, creating one of the industry's largest digital signage software organizations. Just four months after acquiring digital signage software pioneer Scala, Swedish software group Vertiseit is taking the next step in its integration strategy. […]
by Florian Rotberg. Following Scala's separation into the Vertiseit group, Stratacache Asia-Pacific is emphasizing continuity. Led by Managing Director Manish Kumar, the Singapore-based business continues to focus on delivering end-to-end digital experience solutions across the region. […]
Neil Bell interviewed Amplify Outdoor Founder Adrian Buice on the Bell Board podcast while Amplify Outdoor was installing it’s first digital billboard: Buice had to accept some conditions from the city and his landlord to get this sign. In the late ’70s, early ’80s, this used to be a gas station, and there were two steel poles on the other side of where my pole sits. […]
Following IAB Europe’s In-Store Measurement Workshop on 1st July 2026, the proposed framework sets out a more consistent approach to measuring in-store Retail Media, while recognising differences in technology and measurement maturity across retailers. […]
by Florian Rotberg. For many digital signage business owners, the question is becoming increasingly urgent: Is now the right time to sell, or is it worth waiting a few more years? After a decade or two in the business, many founders find themselves at a crossroads. […]
by Florian Rotberg. McDonald’s is preparing for its next phase of growth with a strategy that combines AI-powered operations, digital customer engagement, and a new commerce media business. While menu innovation remains important, the real transformation is happening behind the counter and across the chain’s growing network of digital touchpoints. […]
Julie de Souza, Co-founder of LED Truck Media. Dreamforce just wrapped up in San Francisco. One of the world's biggest tech events. […]
2Q 2026 eport by Moorgate Capital Partners shows the weighted average cost of debt was stable for the public out of home companies during the second quarter of 2026. Clear Channel has a higher cost of debt because it’s leverage is almost twice as high as OUTFRONT or Lamar. Leverage declined at the public out of home companies during the second quarter of 2026. […]
Private Marketplace transactions account for 75.7% of global pDOOH spend. OOH-specialist DSPs hold a 65.5% share of spend versus omni-channel DSP platforms — a finding that underscores the continued importance of sector-specific expertise in executing effective programmatic OOH campaigns. […]
by John Berkovich: TV panel demand is holding up in the second half of 2026 even as smartphone display shipments struggle, according to a September market update from Omdia. The research firm attributes the strength in LCD TV panels to aggressive purchasing plans by TV brands and original equipment manufacturers. […]
Gulab Patil, Founder & CEO, Lemma, analyses the state of Indian programmatic DOOH (pDOOH) and explains why the winners of the future in this space will not necessarily be those with the largest inventory, but those that reduce complexity, unify fragmented ecosystems, use AI to simplify decision-making, and most importantly, demonstrate measurable business outcomes. […]
Walmart Inc. WMT, Target Corporation TGT and Dollar General Corporation DG are expanding their retail media businesses by combining digital advertising, customer data, e-commerce and physical stores. Each company is taking a different route to scale these higher-margin advertising operations. […]
