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Sao Paolo initiative aimed at transforming urban OOH media into a source of funding for heritage restoration, public space improvements, and new economic opportunities (Roastbrief)

Boulevard São João is a new initiative in downtown São Paulo where participating companies and partners are putting into practice a concept that aims to go far beyond traditional out-of-home (OOH) advertising: regenerative media. […]

roastbrief.us
Mon, Aug 31 at 12:10 AM

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How AI picks the shortlist for Pro AV brands, and how to get on that list (Commercial Integrator)

Beth Warren, global consultancy partner of Re-Sauce. When a buyer asks an LLM for the best integrator or platform, your website homepage is only one signal among many. The model largely averages what others already say about you. […]

commercialintegrator.com
Sun, Aug 30 at 11:15 PM

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Programmatic buying should not make you discount your premium DOOH inventory (Linkedin)

Dhruv M. Trivedi, Chief Commercial Officer | Ryarc. The screen was always the asset. […]

linkedin.com · Promoted content
Sun, Aug 30 at 8:05 PM

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What is proof of play in DOOH advertising

Proof of Play in DOOH Advertising sounds like the sort of phrase invented specifically to make a perfectly normal marketing meeting last another 25 minutes. Luckily, the idea behind it is much simpler. Did the advert actually play? […]

la-trading.co.uk
Sun, Aug 30 at 7:58 PM

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Expert explains (again) that audience measurement is required for OOH media to be trusted (Media4Growth)

Michael Steinberg, strategic advisor. As the industry works toward common audience measurement standards, several misconceptions continue to slow progress. The first is that a common measurement currency requires every market to adopt the same technology or methodology. […]

media4growth.com
Sun, Aug 30 at 7:55 PM

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After 8 years in business, JCDecaux’s programmatic DOOH SSP platform VIOOH is still losing money: full year 2025 report (Kevin Shute via Linkedin)

Kevin Shute, Founder, Rainmaker Media. 2025 Full Year Accounts for VIOOH the global digital out-of-home (DOOH) supply-side platform (SSP) ,where JCDecaux now holds a 97.9% controlling stake, just filed. The highlights; *Revenue +21%, from £24.6m to £29.7m *Operating loss -£1.695m from -£1.324m -28%. […]

linkedin.com
Sun, Aug 30 at 7:52 PM

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Lamar buys static and digital OOH assets from Huntington Billboards in Florida (Billboard Insider)

The transaction included 48 existing advertising displays, consisting of 42 static displays and 6 digital displays, along with 8 additional displays currently under development. The assets are located across multiple Florida markets, including Panama City Beach, DeFuniak Springs, Ocala, and Orlando. Terms of the transaction were not disclosed. […]

billboardinsider.com
Sun, Aug 30 at 7:45 PM

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The role of constructive notice and inquiry notice in California billboard leases (Billboard Insider)

By Richard Hamlin and Marnie Cody, Hamlin|Cody Law Firm. Constructive notice can become important when property subject to a billboard lease is sold, refinanced, or otherwise transferred. The issue is not limited to whether a new owner personally reviewed the lease. […]

billboardinsider.com
Fri, Aug 28 at 12:17 AM

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CEDIA Expo 2026 returns to Denver September 1-4 with 300-plus brands for its 36th annual show (Commercial Integrator)

CEDIA Expo 2026 is the annual event for residential systems integration professionals. This year’s edition marks its 36th year. The show brings together thousands of integrators, business operators, consultants, architects and designers, media and analysts across the smart home industry. […]

commercialintegrator.com · Promoted content
Fri, Aug 28 at 12:10 AM

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The US’ biggest mall operator is launching an ad business (Adweek)

Simon Media Network claims to reach 2 billion visitors. By Lauren Johnson, deputy editor of commerce: Simon Property Group, a real estate firm that owns more than 200 shopping destinations, is standing up an advertising business. Simon’s ad business, Simon Media Network, claims to reach 2 billion global visitors to its properties annually. […]

adweek.com
Thu, Aug 27 at 8:39 PM

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One of the largest players in commercial real estate, Simon Property Group, is debuting its own retail media network (Chain Store Age)

Zachary Russell. Simon Property Group has launched Simon Media Network, a “next-generation” commerce media platform that aims to help brands reach consumers across Simon's portfolio of more than 200 retail destinations. […]

chainstoreage.com
Thu, Aug 27 at 8:35 PM

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Why does Forte’s acquisition of APAC’s Global matter for commercial AV integrators? (Commercial Integrator)

Vega Global is APAC’s largest systems integrator. The Vega Global addition brings established offices in Hong Kong, Mainland China, India, Japan, Taiwan, Thailand, Singapore, Korea, Vietnam, Australia, the Philippines, Malaysia, Macau, New Zealand, Indonesia and the United Arab Emirates. […]

commercialintegrator.com
Thu, Aug 27 at 8:34 PM

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AV consolidation is accelerating and, yes, we saw it coming (AVInteractive)

Richard Jonker, vice president of commercial business development at Netgear. This week’s announcement that Forté has acquired Vega Global confirms that AV integration is becoming a global, services-led business. That reflects an industry that has finally reached scale, not one in trouble. […]

avinteractive.com
Thu, Aug 27 at 8:32 PM

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Which AV integrator really has the biggest global footprint? (AVInteractive)

By Guy Campos. If you measure individual companies by published info about city offices, Forté and AVI-SPL are close. If you include GPA and PSNI Global Alliance as integrators, they still have many more. […]

avinteractive.com
Thu, Aug 27 at 8:29 PM

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TWG Global, a partner in the pending Clear Channel Outdoor acquisition, issues statement regarding speculations of corporate wrongdoing (Business Wire)

LOS ANGELES--TWG Global, LLC (“TWG” or the “Company”) today issued the following statement to correct the record on substantial speculation and misinformation regarding recent corporate developments at TWG and its affiliates: Over the past several weeks, multipronged attacks against TWG have been advanced by unnamed sources with self-serving interests that have been reported in the media. […]

businesswire.com
Thu, Aug 27 at 8:22 PM

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