OOH audience: Transit trips up in Q4 2023, but still below pre-covid level (Billboard Insider)
The good news is that transit passenger trips increased by 12% in the fourth quarter of 2023 and transit trips were up 16% for the full year 2023 according to the APTA 2023 Q4 Ridership Report. The bad news is that ridership is still 28% below pre-covid. Now you can understand why OUTFRONT took $535 million in impairment charges against the value of its transit business in 2023. […]
Mon, Mar 18 at 10:23 AM