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Tuesday, November 19 Tue, Nov 19

Grocery TV Expands In-Store Retail Media Network to Over 5,000 Stores Through Redner’s Markets Partnership

In-store retail media platform Grocery TV has partnered with Redner's Markets, an employee-owned regional grocery chain with 44 stores across Eastern Pennsylvania, Maryland, and Delaware. Grocery TV powers in-store retail media networks for grocery retailers. Redner's will use Grocery TV's in-house technology stack to power screens at the entrance and front end in their stores. […]

Grocery TV
Tue, Nov 19 at 5:50 PM

Reveal Mobile unveiled self-serve, API-driven attribution platform for OOH advertising

Reveal Mobile has released a new version of the Mira Console, bringing enhanced capabilities to the industry’s most trusted 3rd-party out of home (OOH) attribution product. In addition to an upgraded look-and-feel, new reporting, and more seamless user experience, the new Mira Console now provides in-stride reporting, custom data onboarding, customizable data cuts, and API-driven attribution. […]

blog.revealmobile.com · Promoted content
Tue, Nov 19 at 12:10 AM

Understanding (D)OOH metrics: How to measure the effect of out-of-home advertising campaigns (Broadsign)

Quinn Mason. Like any form of advertising, digital OOH has certain quantifiable data points — metrics —that advertisers and media buyers rely on to assess the performance of their campaigns. These metrics help determine whether an ad is reaching its target audience, whether it’s generating the right amount of exposure, and how well it’s driving engagement or conversions. […]

broadsign.com · Promoted content
Tue, Nov 19 at 12:10 AM

Monday, November 18 Mon, Nov 18

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