Kantar’s Target Group Index (TGI) survey in Ireland shows high effectiveness of outdoor ads (Adworld)

James Byrne, PML Group: The autumn (R2) 2026 data release of the Republic of Ireland TGI survey has found that 425,000 adults bought, or asked for information, after seeing a promotion on posters – up from just over a quarter of a million a year ago. Nearly half of adults nationally (48.4%) have acted in response to seeing any type of Out of Home advertising, either at the time or later on. […]