Wayfinding and directory displays at big footprint airports have long been there to help travelers find their way to gates and to services like ... […]
When the Atlanta Braves have their home opener today at Truist Park, there will be a giant bobblehead visible just off in the distance ... […]
You can only see so many products and animated characters kinda sorta popping out of big LED billboards using visual illusions. Most tend to ... […]
By Nicole Silberstein, Senior Editor, Retail Touch Points. As retail media networks have proliferated, ad buyers still are limited in how many they can participate in. The culprit? […]
A new source of revenue for OOH operators: tracking trucks for illegal activities. Trucks are used for cargo theft, fraud, human trafficking, and smuggling drugs. Genlogs tracks trucks. […]
Commercial Integrator unveils new website, underlining our commitment to giving integrators the tools they need for greater success. The post Commercial Integrator Launches Refreshed Website appeared first on Commercial Integrator. […]
Link Media is a textbook case of taking advantage of scale economies. Revenues have grown faster than expenses in every year of the company’s life. Key expense items (lease costs, utilities and commissions) have been falling as a % of revenues which means that the company’s cashflow margin has grown from 6% in 2017 to 37% in 2023. […]
Ahead of the 2024 OOH Media Conference, the must-attend annual event for the OOH industry, OAAA unveils notable speakers joining the mainstage lineup, provide additional details into the Independent Media Companies Track and Town Hall, and acknowledge and recognize the invaluable support of this year's event sponsors and exhibitors. […]
Other key findings of the research include: Data and targeting remains the #1 driver for buying programmatic DOOH with nearly all respondents saying it’s a factor for buying DOOH advertising programmatically, and a major factor for 77% of respondents. Flexible buying is also a key driver for programmatic DOOH. All key drivers have increased over the last two years. […]
I’m getting emails now asking about the digital signage industry mixer planned for InfoComm in June – particularly since I suggested the registration window ... […]
It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen ... […]
I almost closed the tab when I read Let’s Get Phygital! up high on the case study page, but I persevered because I wanted ... […]
As young women seek to thrive in their AV careers, mentorship has emerged as a powerful tool to bring about more success and greater fulfillment. The post The Case for Women Mentoring Women appeared first on Commercial Integrator. […]
This was done a little more than a year ago. I missed it then, but it is still well worth noting … a projection-mapping ... […]
The Taiwanese display and solutions company Viewsonic has jumped the shark with an announcement that it is marketing all in one “mega LED displays” ... […]
