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How OAAA’s Supplier Council aims to increase OOH’s share in media budgets (Billboard Insider)

Rod Rackley, CEO, Circle Graphics, Chair of OAAA Suppliers Council. The OAAA Supplier Council exists for one reason: to help the OOH industry drive Share Shift — moving OOH from a niche allocation to a foundational media channel. If we aren’t thinking about doubling OOH’s market share over time, we aren’t thinking big enough. […]

billboardinsider.com
Tue, Mar 24 at 7:35 PM

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The new ROI: How commercial retail properties are rethinking ancillary revenue (Smartify Media)

By Joe Kunigonis. The conversation in commercial real estate has shifted. It's no longer just about rent per square foot. […]

blog.smartifymedia.com · Promoted content
Tue, Mar 24 at 7:14 PM

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Mastercard, IKEA, Intuit, WPP Media, Dentsu, Talon to Speak at DPAA Canada Summit, June 17 in Toronto

NEW YORK – March 24, 2026 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today speakers and details for its Canada Summit to be held June 17 at MaRS Centre in Toronto. Registration is now open and can be found HERE.   Speakers for the event include. […]

dpaaglobal.com
Tue, Mar 24 at 12:51 PM

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How to assess the need for AI in your ProAV/digital signage business (Commercial Integrator)

By Alan C. Brawn. The question with AI is not about now or later. […]

commercialintegrator.com
Tue, Mar 24 at 1:23 AM

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Advertisers have questions that OOH isn’t answering (ADVERTISINGWEEK)

By David Krupp, Global CEO, billups. Out-of-home (OOH) revenue is growing. Its share of total ad spend is not. […]

advertisingweek.com
Mon, Mar 23 at 7:41 PM

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German OOH ad operator Stroer reports EUR 2,075.1 million of revenue in 2025, up from EUR 2,046.8m in 2024: full report (MarketScreener)

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marketscreener.com
Mon, Mar 23 at 7:19 PM

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How to stop competing on price and instead own a niche – in this case construction sites (16:9)

by Dave Haynes. There’s a lot going on at commercial construction sites, and a lot of opportunity for things to go wrong – with consequences varying from delays and cost overruns to injuries and even deaths. So it is the kind of environment that can really benefit from clear and evident visual communications – like what digital signage makes possible and easy. […]

sixteen-nine.net
Mon, Mar 23 at 7:10 PM

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DOOH screens at Spain’s two largest airports are now available for programmatic buying (Invidis)

Allianz is the first advertiser to activate a campaign using the new setup, working with its media agency WPP Media. The campaign is running across digital displays in terminals at both airports, with messages tailored by terminal location, time of day, and audience profile. […]

invidis.com
Mon, Mar 23 at 7:07 PM

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Highlights from the 2026 National Conference of State Outdoor Advertising Associations held March 3-4, 2026 in Washington, DC (OAAA)

OAAA hosted its 2026 National Conference of State Outdoor Advertising Associations from March 3rd through 4th in Washington, DC. […]

oaaa.org
Mon, Mar 23 at 7:01 PM

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Where can I find billboards for sale? (Billboard Insider)

You have three options. Contact an out-of-home industry broker. Look in the Billboard Insider Classifieds. […]

billboardinsider.com
Mon, Mar 23 at 6:55 PM

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Measuring OOH sales lift: how to choose the right partner

Sales lift measurement is the key to unlocking this puzzle piece. It connects the dots between a consumer seeing an ad in the physical world and making a purchase. However, not all sales lift measurement is created equal. […]

blog.revealmobile.com · Promoted content
Mon, Mar 23 at 12:10 AM

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Chinese MicroLED maker TCL launches a full‑scale price offensive aimed at dominance in both B2C and B2B markets (Invidis)

by Florian Rotberg This aggressive pricing represents a strategic shift with far‑reaching implications for the global digital signage market: Chinese vendors want MicroLED dominance – TCL, Hisense, and others combine enormous consumer businesses, strong brand recognition, and global B2C distribution networks. […]

invidis.com
Sun, Mar 22 at 7:14 PM

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Samsung Electronics sold the most professional displays worldwide in 2025 (Invidis)

This marks the manufacturer’s 17th consecutive year in first place. Samsung shipped more than 2.5 million units and achieved a market share of 35.2 percent. Its continued leadership comes at a time of major transformation. […]

invidis.com
Sun, Mar 22 at 7:11 PM

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US out-of-home industry outperforms inflation but fails to match economy growth rate in 4Q 2025 (Billboard Insider)

Industry execs are fond of saying that out of home is a GDP+ business. The numbers don’t bear that out. US out of home revenues are keeping up with inflation but are trailing the US economy. […]

billboardinsider.com
Sun, Mar 22 at 7:10 PM

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Clear Channel Outdoor 2025 results at a glance: Revenue up 4.7%, to $1.2 billion (Billboard Insider)

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billboardinsider.com
Sun, Mar 22 at 7:08 PM

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