Lamar is the much larger operator, while Link is even more concentrated in smaller rural markets in the Midwest. Their Q2 2026 results highlight one thing in particular: both companies continue to keep site lease costs below 20% of revenue. Link wins on land costs. […]
Samsung Electronics America, Inc. (Samsung) and Smartify Media, Inc. (Smartify), a premium digital out-of-home and retail media network in North America, have partnered to allow businesses and property owners monetize Samsung commercial displays, Samsung VXT Ads, Powered by Smartify. […]
The agreement delivers an end-to-end IPTV and signage ecosystem built on a native Android-based app for Sony’s displays. The companies say the goal is to improve the visual experience across corporate environments, entertainment venues, hospitality, healthcare and public facilities while simplifying deployment for integrators and end users. How Does the Player-Less SoC Deployment Work? […]
The deployment follows Zetadisplay’s recent acquisition of retailmediatools, a retail media infrastructure-as-a-service platform. Bernhard Schuch, key account manager at ZetaDisplay, said: “The acquisition of retailmediatools marks an exciting milestone for ZetaDisplay, as we expand our retail media offering. […]
JCDecaux UK has completed the 2026 phase of its London Digital Network (LDN) rollout, creating an even more powerful platform for brands to reach Londoners in the real world. Building on the foundations laid in 2025, when 550 LDN screens were installed and refreshed across the city, the 2026 programme focused on 110 new digital screens in key neighbourhoods. […]
by John Berkovich: Customers in Belgium, the Netherlands and Luxembourg will work through local teams backed by AVI-SPL’s wider international organization. Its portfolio will include collaboration technology, managed services and workplace experience offerings. […]
A step-by-step guide to advertising on ChatGPT with OpenAI's new Ads Manager - account setup, bidding, context hints, creative, conversion tracking, and real DASH TWO campaign results. The post How to Advertise on ChatGPT: A Step-by-Step Guide (2026) first appeared on DASH TWO. […]
By Roastbrief: FOOH: Why a Piece Can Cost 5x More and How to Understand Your Quote. At the heart of every FOOH piece lies the magic of CGI (Computer-Generated Imagery) and 3D animation. It is here that cost variation can be most dramatic, directly reflecting the level of detail, realism, and technical complexity desired. […]
By Tim Murphy, Chief Sales Officer, QMS: The industry has spent a lot of time talking about new measurement currencies. But currencies alone won't shift CMO-level budgets. Not unless they flow directly into advertiser-controlled MMMs, because that's where decisions are now being made. […]
Billboard Insider is hearing from billboard fabricators that steel prices may be heading up again. Steel prices are up 42% over the past year. In February 2026 the US Supreme Court struck down broad country-specific tariffs but Trump’s Section 232 50% imported steel tariff was left in place. […]
by Florian Rotberg. For the digital signage sector, Wi-Charge’s technology offered a compelling proposition. Small shelf-edge displays, electronic labels and IoT devices could be installed without costly electrical infrastructure, simplifying deployments and allowing greater flexibility in store design. […]
MIAMI, FL, -- Samsung Electronics America, Inc. (Samsung) and Smartify Media, Inc. (Smartify), a premium digital out-of-home and retail media network in North America, announced a strategic partnership that transforms how businesses and property owners monetize Samsung commercial displays, Samsung VXT Ads, Powered by Smartify. […]
Nine out of ten brands and agencies in Turkey report that programmatic digital out-of-home (DOOH) is a part of their media plans. Behind this shift from curiosity to line item lies the desire to execute more targeted, measurable, and creatively distinctive communication. That distinctive creative is a story still being written. […]
Highway Billboards: ENVIRONMENT · Interstates & major freeways; SCREEN · 48-foot digital bulletin, 6–8 advertisers per loop; DWELL · 3–8 seconds at speed, huge weekly reach; BEST FOR · Mass awareness, launches, brand fame. […]
by Peter Allen Clark. Digital formats will account for 49% of worldwide out-of-home advertising revenue in 2026, up from 31% in 2020, according to a July report from the World Out of Home Organization. Beyond the chart: Some markets crossed that line a while ago. […]
