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IAB has included DOOH in the latest programmatic buying standards. Now what? (OAAA)

By Michael Provenzano, CEO & co-founder at Vistar Media. We need to proceed with purpose to protect the unique nature of OOH. When the Interactive Advertising Bureau (IAB) Tech Lab released the newest version of the standards that define programmatic transactions, known as the OpenRTB 3.0 specifications, it was the largest overhaul of RTB since the start in 2010. […]

thoughtleadership.oaaa.org
Thu, Sep 12 at 6:37 PM

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