Wednesday, September 18, 2019

Raw Feed & Search

Friday, September 13 Fri, Sep 13

Thursday, September 12 Thu, Sep 12

IAB has included DOOH in the latest programmatic buying standards. Now what? (OAAA)

By Michael Provenzano, CEO & co-founder at Vistar Media. We need to proceed with purpose to protect the unique nature of OOH. When the Interactive Advertising Bureau (IAB) Tech Lab released the newest version of the standards that define programmatic transactions, known as the OpenRTB 3.0 specifications, it was the largest overhaul of RTB since the start in 2010. […]
Thu, Sep 12 at 6:37 PM

Effortless global DOOH news tracking:

Get top industry news headlines in your inbox, daily.

You have been subscribed!

Almost there, please check your email for a confirmation link.

Something went wrong. We were not able to sign you up.