Saturday, November 23, 2024

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Recent high-ptofile OOH campaigns in Ireland: Vodafone and Baileys (Adworld)

Aaron Poole, marketing executive, PML Group. Baileys recently launched a campaign to promote its newest Chocolate Liqueur variety. Planned by PHD and Source out of home, the campaign began in cycle 22 highlighting the allure of a ‘chocolate on the rock’ for the adults at the Christmas table, deploying a comprehensive and innovative mix of digital formats to reach retail audiences effectively. […]

adworld.ie
Fri, Nov 8 at 12:10 AM

Thursday, November 7 Thu, Nov 7

~30% of Australian Retail Media spending will be allocated from existing traditional media budgets by 2025: Morgan Stanley (Mi3)

Paul Brooks, Coles Retail Media. Morgan Stanley has forecast Australia's retail media market could top $1.9bn by 2025, with a pipeline of firms aiming to tap in. In the last year Kogan has launched into retail media, as has Metcash, while owned media consultancy Sonder reckons there could be dozens primed to enter the fray – and to date has been largely on the money. […]

mi-3.com.au
Thu, Nov 7 at 5:19 PM

Magna forecasts 5% growth for OOH in 2025, after a dip in 2024; Street Furniture and Transit will grow faster than Billboards (Billboard Insider)

Billboard Insider’s take: Not sure we’d bet against roadside billboards, especially the roadside billboard plants run by the independents we know. They are achieving growth well in excess of 5%. MAGNA projects billboards to grow 4.6%/year for 2025-2028 versus 6%/year growth for street furniture and 6.7%/year growth for transit. […]

billboardinsider.com
Thu, Nov 7 at 2:34 PM

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