TikTok CPMs Dropped During US Ban Extension By Paul Hiebert for Adweek Published: April 3, 2025 As acquisition talk gets louder and more frequent in the days leading up to April 5, when the extension on TikTok’s U.S. ban is set to expire, new data illustrates a period of uncertainty for the popular app. […]
While big LED video wall or projection backdrops are now common for business events – particularly those involving tech companies – Quest Software really ... […]
By Chloe Coleman. This next evolution is "Out-of-Home 2.0”—fully digital, centrally managed, high-uptime networks backed by audited audience data and built for programmatic scale. […]
BILLERICA, Mass., April 02, 2025 -- E Ink (8069.TW), the originator, pioneer, and global commercial leader in electronic paper (ePaper) technology, has signed a term sheet to form a joint venture (JV) with AUO Display Plus (ADP), a wholly-owned subsidiary of AUO. […]
Charlie Callari. Spring is a season of renewal, travel, and consumer spending – making it a prime opportunity for advertisers to capture attention. For sales reps in the out-of-home (OOH) industry, this is the perfect time to present billboard placements to brands. […]
Salary: $375,000 - $425,000 per year; New York, NY; President and CEO. Geopath seeks a leader who can develop and support high-producing teams of professional employees through effective delegation, professional development, and confident decision making. Fostering a work environment that is inclusive, receptive to change, and building on feedback through teambuilding is essential. […]
Enabling Retail Success by Using Actionable Data (Dallas, TX. 03/25/25) Zynchro System (www.zynchro.tv) collaborates with Sony SemiconductorSolutions (Sony) as the first integration partner to develop and integrate Sony’s AITRIOS technology suite for the digital signage market. The solution was demonstrated at Retail’s Big Show (NRF) in New York City this February. […]
95% of Omnichannel Advertisers Plan to Maintain or Increase DOOH Spend; In-Store Retail Media Networks a Growth Driver, with 83% of Brands Believing they Offer Upper Funnel Value; 93% Say Integration of DOOH with other Channels Improved ROI LONDON and NEW YORK – April 1, 2025 – DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today the findings from its first study of UK brands’ perceptions of the growing industry. […]
Advertisers look for flexibility as they parse how Trump’s new tariffs will affect their businesses By Lillian Rizzo for CNBC Published: April 2, 2025 Brands and advertisers are seeking flexible terms as they face uncertainty about how President Donald Trump’s new tariffs will affect their businesses. […]
Outdoor advertising (OOH) is having a moment. And not just any moment. It’s evolving into one of the smartest, most creative tools in your marketing toolkit. […]
A 10.2% revenue increase, to EUR 3.94 billion. SignValue has prepared the following analysis of JCDecaux’s full year 2024 financials. […]
Tatiana Kim (formerly Bakalchuk), the founder and CEO of Russia’s largest e-commerce platform Wildberries, remains Russia’s richest woman with a fortune of $4.6 billion, according to Forbes. Kim tops the list of Russia’s richest women for the fifth year in a row. […]
BMW continues to tinker with the idea of applying color E Ink to the metal skins of its high-end cars – though it concedes ... […]
Stocks of out-of-home companies underperformed the market in the first quarter of 2024 due to fears of a Trump tariff-induced recession. The S&P 500 fell 4.6% during the first quarter of 2025 (3 months ended March 31, 2025). Lamar dropped 6.5%. […]
by Betsy McLarney. Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my thoughts supporting Geopath and its mission. […]
