DPAA’s First Study of UK Brand Perceptions of Digital Out-of-Home Shows Omnichannel Opportunities and Optimism

95% of Omnichannel Advertisers Plan to Maintain or Increase DOOH Spend; In-Store Retail Media Networks a Growth Driver, with 83% of Brands Believing they Offer Upper Funnel Value; 93% Say Integration of DOOH with other Channels Improved ROI   LONDON and NEW YORK – April 1, 2025 – DPAA, the global trade marketing association, driving the growth and digitisation of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today the findings from its first study of UK brands’ perceptions of the growing industry. […]