The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the ... […]
By Catherine Perloff. The deal marks T-Mobile's entrance into the rebounding digital out-of-home sector. T-Mobile USA’s advertising unit announced today that it is buying Octopus Interactive, a network of interactive video screens inside Uber and Lyft. Octopus is the largest national network of its kind, according to a press release. […]
Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, have partnered to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. […]
Happy New Year! It’s that time again to take our learnings from the past year and apply them to what we see taking shape in the out-of-home (OOH) advertising space in the year ahead. […]
Clear Channel (up 98%) led the way followed by Lamar Advertising (up 45%) and OUTFRONT (up 37%). The S&P 500 increased 27%. […]
By Matt O'Connor. 1. Think beyond the billboard. […]
By Rajiv Raghunath. Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronized New Year countdown on Times Square billboards, which the company has been managing over 11 years now. What are the different innovations that you have introduced to make the countdown highly engaging for the audiences? […]
By Kevin Damask. With the COVID-19 virus still a reality and with concerns over the new Omicron variant, some shoppers could be hesitant to return to in-person shopping. To entice shoppers back to stores, retailers are transforming holiday shopping into an exciting "experience" and they're leveraging DOOH promotions to do so. […]
Judging Panel Includes FCB Global's Susan Credle, Dole Sunshine International's Rupen Desai, Hulu's Scott Donaton, Wieden + Kennedy's Sara Phillips, VMLY&R's Mel Routhier, Amusement Park Entertainment's Jimmy Smith & WONGDOODY's Tracy Wong. […]
The roadside billboard business has put covid in the rear view mirror. Street furniture and transit are recovering but still down. Place-based lags. That’s apparent when you parse the US out of home industry by format as reported by the OAAA. […]
While the coronavirus pandemic may have had a devastating impact on the economy and a whole range of industries, some entities have recorded a pronounced recovery through 2021. This recovery is reflected by the total ad spend figures in the UK, with this number increasing by 86.5% to reach £7.6 billion in Q2 earlier this year. […]
The end of the year is a time for reflection – for individuals and teams alike. As we look back on our team’s achievements throughout 2021, we’re proud of the many ways in which AdQuick has empowered our customers and drove their success over the past year. […]
by Eugenie Chen. Apple’s iOS 14.5 privacy changes, which force apps to get explicit consent to track user behavior, tore through the ad tech ecosystem like a tornado. […]
By Matt O'Connor. Many people think they know what OOH advertising is, but some perceptions are still very much stuck in the past. The truth is, OOH has changed a lot over the past few years. So here are nine reasons you should consider allocating more budget to OOH advertising in the coming year. […]
Ocean Outdoor will "send brands into the metaverse", the company has announced, after partnering with Admix, an adtech company that has pioneered the non-intrusive digital ad format In Play. Starting on Sunday, the two companies are working on series of activations that couple digital out-of-home (DOOH) with virtual worlds, aimed at driving incremental reach for advertisers. […]
