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Veraset to Speak at DPAA Research & Tech Event

Steve Perks, Director of Partnerships on Innovation in OOH Location Data for Business and Societal Growth   NEW YORK – November 29, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that Steve Perks, Director of Partnerships at Veraset will speak at the association’s Research & Tech Event scheduled for December 1 at 2pm NYC Eastern Time. […]

dpaaglobal.com
Tue, Nov 30, 2021 at 9:19 AM

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The Drum: Airport inventory on course to sell out as advertisers bet on busy festive travel

Airport advertising inventory is on course to sell out this winter as brands bet big on a busy Christmas travel period. According to out of home buyers, advertisers are scrambling for airport ad spots with many major global terminals having “extremely limited” or fully occupied spaces. […]

thedrum.com
Sun, Nov 28, 2021 at 8:25 PM

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16:9: Dec. 2nd Telelogos Webinar Explores Monetizing Digital Signage Networks Via Advertising

The total advertising spend in the Digital OOH media sector is predicted to nearly double by 2023, which understandably gets a lot pf people ... […]

sixteen-nine.net
Fri, Nov 26, 2021 at 8:34 AM

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How To Develop An Audience First Marketing Strategy

Even during the coronavirus pandemic in 2020, the total marketing spend in the UK amounted to £23.46 billion (down by 7.2% year-on-year). What’s more, this number is expected to grow by as much as 15.2% by the end of 2021, with lockdown measures now eased and a larger number of firms having fully reopened for business. […]

75media.co.uk
Thu, Nov 25, 2021 at 3:04 AM

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Ad space on 3000 digital screens in shopping malls and Auchan superstores in France can now be bought programmatically via Vistar platform (Billboard Insider)

Imediacenter, one of the largest digital in-store advertising network in France integrated its screens with the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server. Imediacenter’s network includes more than 3000 digital poster screens in shopping malls and Auchan superstores in France, now available through the Vistar SSP. […]

billboardinsider.com
Tue, Nov 23, 2021 at 6:06 PM

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Digital Out-of-Home and Online Advertising to Reap the Most Benefit with the Decline of Third-Party Cookies, Alfi Audience Research Finds

85% of senior advertising executives expect budgets for digital out-of-home advertising to increase following web browser bans of third-party cookies   MIAMI BEACH, FL / ACCESSWIRE / November 18, 2021 / The majority of the global browser market has now phased out third-party cookies in response to protecting users’ privacy and personalizing a connection with the modern consumer. […]

dpaaglobal.com
Tue, Nov 23, 2021 at 2:00 PM

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Digital signage software market continues to consolidate: Inside the Reflect, Creative Realities merger (DSToday)

by Kevin Damask. The merger of two heavy hitters in the digital signage industry made headlines last week and sparked a few questions, most notably, why now? Reflect Systems, Inc. […]

digitalsignagetoday.com
Tue, Nov 23, 2021 at 10:19 AM

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Airport advertising is on the rise again in India (Campaign Asia)

By Eularie Saldanha. With the return of travel, we are seeing increased wait times, long lines at airport counters, delayed flights and overall chaos, that may end up upsetting the traveller, who might not be in the best mind space to view the many innovations and ads displayed by brands. So, will this shift in travel sentiment guarantee a positive brand recall or sales conversion for brands? […]

campaignasia.com
Mon, Nov 22, 2021 at 10:54 PM

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AdQuick says its new, free out-of-home advertising tools will help marketers plan their campaigns with confidence (AdQuick)

We’ve released a unique collection of free, OOH media planning tools to help marketers tackle the once-esoteric world of OOH with confidence.  We’ve named it the Marketer’s Tookit. Read on to learn more about the Toolkit and how it can help you plan smarter, faster, and more effective out-of-home advertising campaigns. […]

adquick.com
Wed, Nov 17, 2021 at 12:10 AM

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ISE redesigns show floor for its 2022 event in Barcelona scheduled for February 1-4 (InsideCI)

Over 700 exhibitors have already been confirmed to take part in ISE 2022, organisers have announced. Barco, Crestron, KNX, Kramer, LG, Panasonic, Samsung, and Sony are just some of the big names enrolled. Next year’s show floor has also been redesigned and will feature a new Discovery Zone, highlighting 40 new companies exhibiting for the first time. […]

insideci.co.uk
Tue, Nov 16, 2021 at 6:16 PM

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Out of Home’s Evolution: 40 Years in Advertising

By: Victoria Mottesheard and David Wolotsky David Wolotsky has been an established professional in out of home (OOH) for the past 40 years. He is a legend, a leader, a friend to the industry and to many of you in OOH, in Washington, DC, and beyond. […]

thoughtleadership.oaaa.org
Tue, Nov 16, 2021 at 10:44 AM

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The board of the ‘undervalued’ Ocean Outdoor considers putting the company up for sale (Campaign)

Pure-play digital outdoor media owner with operations in UK and Northern Europe has attracted the interest of a Comcast-linked investor. The board of Ocean Outdoor, a significant player in UK outdoor advertising, has announced a strategic review of its options after a big investor upped its stake. […]

campaignlive.co.uk
Mon, Nov 15, 2021 at 6:58 PM

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Link Media continues to be Boston Omaha’s largest business segment (Billboard Insider)

Insider’s Take: Lots of information to work through as Boston Omaha continues their growth and addition of other business segments. A couple of observations: In terms of revenue generation, Link Media continues to be Boston Omaha’s largest business segment. Billboard revenue is up 12.6% for the 3rd quarter. […]

billboardinsider.com
Mon, Nov 15, 2021 at 5:44 PM

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World Out of Home Organization adds seven new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK (Mediashotz)

Taggify in Argentina is a digital out of home (DOOH) programmatic platform; Mexico-based GPO Vallas is a major media owner in Latin America; Digital Signage Consortium in Japan is a trade body with over 140 members, while Override Media is a Saudi Arabian digital transport specialist. […]

mediashotz.co.uk
Fri, Nov 12, 2021 at 10:11 PM

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Australian outdoor ad industry aims at using renewable energies and puts a carbon price on outdoor advertising (Australian Financial Review)

The outdoor advertising industry has pledged to move toward carbon neutrality in 2022, offering advertisers the ability to offset the carbon impact of their marketing campaigns on billboards. […]

afr.com
Tue, Nov 9, 2021 at 7:44 PM

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