What is Out of Home media? Even for experienced marketers, can be tempting to dismiss out of home media as “just billboards”. Average ad spends pale compared to digital and television, so it’s no wonder Out of Home is often an afterthought. […]
Jacques du Preez, CEO of Provantage Media Group. Developments across the continent, along with current media trends, suggest that out of home (OOH) advertising is in for an exciting ride. Here’s why – and how – we expect this to unfold. […]
Luxury brands have undoubtedly been affected adversely by the coronavirus pandemic, particularly those in retail sectors such as apparel and accessories. […]
Transport for London figures show an encouraging, if albeit gradual, uptick in numbers. As of 10am on the first Monday post-government guidance update, TfL saw Tube entries and exits up 6% from a week earlier. Tube usage levels now regularly stand at 45% of pre-pandemic levels, while bus ridership is at 70%. […]
OOH ad operator Branded Cities, will launch their first digital OOH spectacular at Manhattan’s Port Authority Midtown Bus Terminal in March of 2022. […]
Billboard REITs own a commanding share of the nation's 500,000 outdoor advertising displays - a surprisingly resilient business with strong inflation-hedging attributes. Unlike other increasingly-cluttered digital formats, there's "only one channel" on the highway. […]
Hivestack Appoints Former Samsung Ads AdTech Veteran Mina Naguib as Chief Technology Officer MONTREAL, CANADA – February 1, 2022 – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has announced the hire of former Samsung Ads ad tech veteran, Mina Naguib, as Chief Technology Officer. […]
By Rob Clapp. The company earned €509.3m from street furniture in the final three months of 2021, 0.4% more than in Q4 2019. However, other OOH formats, like transport, continue to recover but remain below their pre-COVID level. […]
By Stephen Lepitak. In a sign that the out-of-home market is returning to strength following major disruption caused by Covid-19 pandemic restrictions, JCDecaux, the world’s largest outdoor advertising media company, has reported a revenue increase of 18.7% to reach $3.06 billion for 2021. […]
Full-Year 2021 revenue: 2021 adjusted revenue up +18.7% to €2,744.6 million; 2021 adjusted organic revenue up +18.5%; Q4 2021 adjusted revenue up +37.5% to €955.8 million; Q4 2021 adjusted organic revenue up +34.7%; Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Our 2021 group revenue grew by +18.7%, +18.5% on an organic basis, to reach €2,744.6 million driven by a very strong digital revenue growth and a better than expected Q4 despite national and local mobility restrictions including semi-lockdowns in some European and Asia-Pacific countries. […]
OAAA’s OBIE Awards honour creative achievements in out-of-home advertising. OBIE is short for “obelisk,” the ancient stone pillars that grabbed attention in town squares across ancient Egypt and are the foundation of modern advertising. […]
January 27th 2022, Paris, France- Quividi, the pioneer and World #1 audience & campaign intelligence platform for DOOH & Retail Media, is pleased to announce that Coumba NDAO BA has joined the company as Head of Sales, America. […]
Adload Technologies, a Sacramento, CA based digital advertising (DOOH) platform that utilizes LED screens embedded into the rear door of its network of semi-trailers, has been running Public Service Announcements (PSA’s), for The Anti-Predator Project, since August 2021. […]
New York, January 25, 2022 – Adsquare announces the appointment of Chris Gurciullo as General Manager, Americas. Chris will be responsible for leading and growing commercial efforts across North and South America and he will be based in the company’s New York office. […]
Audio Out-of-Home leader expands executive team to continue fueling significant growth INDIANAPOLIS (January 25, 2022) — Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, has promoted Jenny Quinnette from SVP of Finance to Chief Financial Officer. […]
