Hammersmith-headquartered Wildstone Capital, the fastest growing owner of outdoor media infrastructure assets in Europe, has acquired a Netherlands-based firm as part of a £20m deal. […]
By Gino Sesto. The goal is no longer outdoing 2020. It is equaling (or outdoing) 2019, the best year ever for the outdoor industry. […]
William Salmon-lefranc is the Director of Addressable Strategy at Matterkind Canada. Similar to display advertising in the early 2010s, purchasing OOH inventory was until recently siloed, manual and repetitive. OOH was a prime candidate for automation and Canadian media owners were quick to recognize the DOOH opportunity, embrace change and connect their digital boards to the Vistar marketplace. […]
Four billboard operators, Lindmark Outdoor Media, Choice Media, Fluhman Media, and Clovis Sign & Service came together and decided to combine forces to move the city toward a more productive and effective sign ordinance. […]
The rise of retail media networks has been a hot topic these past couple of years, and for good reason! According to Forrester’s Predictions 2022 report, retail media spend will grow to $50 billion globally in 2022. […]
New relationship with Hy-Vee seeks to improve customer experience across 400 locations INDIANAPOLIS (January 18, 2022) – Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today announces a multi-year partnership with Hy-Vee, Inc., an employee-owned supermarket that operates in eight states across the Midwest. […]
It’s estimated that the global ad market grew by an impressive 15.6% through 2021, with this driven largely by digital marketing channels. In fact, digital advertising will account for more than 60% of the total spend in 2022, rising incrementally and encouraging brands to invest more across a broad range of markets. […]
The list strikes me as a bit "random". Vistar Media is included here, although it positions itself as a "programmatic DOOH platform"; and some of the biggest names in digital signage software are absent from the list [Ed]. […]
Founded in 2013 by Roberto Valenti and Theo Gevers, Sightcorp is a spinoff company from the University of Amsterdam. The company claims to make AI edge software solutions that bridge the gap between the online and real world. […]
January 13, 2022 – Ultraleap, the world leader in hand tracking and mid-air haptics technologies, today launches their 3Di camera ahead of NRF Retail’s Big Show in New York. […]
Ultraleap, a hand tracking and mid-air haptics technologies provider, has launched their 3Di camera ahead of NRF Retail’s Big Show in New York. Designed specifically for Out-of-Home (OOH) and retail use cases, this camera complements Ultraleap’s TouchFree solution and enables easy integration for both retrofits and new kiosk designs. […]
There is a long list of unsuccessful efforts by carriers to get into digital advertising. Last year T-Mobile shut down TVision Home, the pay TV service from its 2018 acquisition of Layer3 TV. Verizon Communications Inc. […]
As we launch into the new year it’s time to take a look at the Out of Home media trends for 2022. No matter where you look, 2021 was a year to remember for marketers – and not always in a good way. But the turbulence experienced while navigating the now-cliche “new normal” wasn’t all bad. […]
In addition to his role on the Broadsign Board of Directors, Maas currently sits at the helm of AMI and its subsidiary NSM Music, Ltd., and chairs the board of Vengo Labs. He previously served on the Board of Directors for the Digital Place-based Advertising Association (DPAA). […]
Anna Bager, President and CEO, OAAA. • Legislative & Regulatory Milestones: In a year wedged between the presidential and mid-term elections, government at all levels enacted changes that impact out of home advertising. As a result, OAAA responded to 350 member requests for information from Government Affairs. […]
