Adweek: T-Mobile Enters Rideshare Advertising with Acquisition of Octopus Interactive
By Catherine Perloff. The deal marks T-Mobile's entrance into the rebounding digital out-of-home sector. T-Mobile USA’s advertising unit announced today that it is buying Octopus Interactive, a network of interactive video screens inside Uber and Lyft. Octopus is the largest national network of its kind, according to a press release. […]
Mon, Jan 10, 2022 at 12:14 AM