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MediaPost: Golf cart screen network Edison Interactive makes its inventory available for programmatic buys via Place Exchange platform

Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media, will integrate with Edison Interactive network dedicated to reach golfers. The COVID-19 pandemic has boosted interest in golfing. The country club and golf course market in the U.S., based on available data, as of February 2021 was worth $25.8 billion. […]

mediapost.com
Thu, Dec 9, 2021 at 11:25 PM

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Ocean Outdoor and Admix collaborate to have LED screen ads mirrored in the metaverse (AVInteractive)

Ads at three screen locations in the UK will also appear on digital replicas in 3D virtual worlds, in a new partnership between DOOH operator Ocean Outdoor and in-play games ad specialist Admix. […]

avinteractive.com
Thu, Dec 9, 2021 at 10:26 PM

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AdQuick and Santa Clara County Win Gold! (Here’s How You Can Too…)

At AdQuick, we’re proud of the work we do every single day to connect people in the real world to the brands, causes, and messages they care about. […]

adquick.com
Thu, Dec 9, 2021 at 12:52 PM

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Adweek: OAAA adds Rick Robinson and Laura Colona to its leadership team

The new executives are expected to expand the trade group's data and creative capabilities. The new hires include two veteran ad industry executives: former MediaMath global marketing head Laura Colona is joining the OAAA as evp and commercial marketing officer, while ex-Billups strategy lead Rick Robinson is taking on the role of chief creative officer-in-residence. […]

adweek.com
Wed, Dec 8, 2021 at 10:07 PM

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US Out-of-Home Advertising Up 38% In Q3 2021, According to OAAA (PRNewswire)

Out of home (OOH) advertising revenue increased 38 percent in the third quarter of 2021 compared to the previous year, accounting for $1.75 billion, based on figures released by the latest Out of Home Advertising Association of America (OAAA) OOH Ad Revenue Report findings. Digital OOH is leading the overall OOH recovery, and the segment jumped 56 percent compared to Q3 2020. […]

prnewswire.com
Tue, Dec 7, 2021 at 11:04 PM

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Study shows marketers increasingly include digital out-of-home in their omnichannel campaigns (DPAA)

New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for Digital Out of Home Advertising Use   New York, December 7, 2021 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced results of its annual Media Decision Makers Study. […]

dpaaglobal.com
Tue, Dec 7, 2021 at 11:12 AM

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8 Tools to Help You Sell Out-of-Home (Billboard Insider)

Visit the Sales Page of Billboard Insider. Lots of articles on how to sell out of home. And watch this space for further developments because Billboard Insider will publish a book on selling out of home in the next few months. […]

billboardinsider.com
Mon, Dec 6, 2021 at 7:21 PM

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Hirect Uses Bay Area Digital Billboards to Target Job Seekers (Billboard Insider)

Hirect, a free chat-based hiring platform specifically for startups and job seekers, has strategically dipped its toe into the Bay Area waters with billboards along the major corridor between South San Francisco and San Jose, with plans to dive right in early next year. […]

billboardinsider.com
Sun, Dec 5, 2021 at 3:22 PM

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16:9: ISE Announces Plans For Digital Signage Boulevard; Releases Details On Annual Digital Signage Summit

Integrated Systems Europe has dubbed the digital signage and DOOH technology area at its new exhibit hall home in Barcelona the Digital Signage Boulevard. ... […]

sixteen-nine.net
Sun, Dec 5, 2021 at 9:43 AM

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Infuse Digital Appoints Jake Indyk as Vice President

Infuse Digital, the New York-based provider of digital display assets and advertising revenue, has announced the hire of Jake Indyk as its vice president. According to a statement, Indyk will lead day-to-day management with a focus on identifying and structuring new opportunities, funding and strategic partnerships. Indyk has more than a decade of industry experience. […]

commercialintegrator.com
Fri, Dec 3, 2021 at 2:30 PM

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Infuse Digital Announces New Vice President

NEW YORK―Infuse Digital, a New York-based provider of digital display assets and advertising revenue, has announced the hire of Jake Indyk. As the company’s vice president, Indyk leads day-to-day management with a focus on identifying and structuring new opportunities, funding, and strategic partnerships. […]

digitalsignagefederation.org
Thu, Dec 2, 2021 at 6:27 PM

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MediaPost: Uber Digital Out-of-Home Inventory Now Available Via Vistar’s Programmatic Exchange

Uber OOH, the official digital ad network running on Uber cars, this morning announced a deal enabling its inventory to be purchased programmatically on Vistar Media's exchange. […]

mediapost.com
Thu, Dec 2, 2021 at 3:02 PM

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A preview of the Digital Signage Summit scheduled for January 31, 2022 in Barcelona (ISE Europe)

We talk to Content Chair Florian Rotberg, Managing Director of invidis consulting, about what has changed in the marketplace, and what you get from DSS ISE that you don’t get on the ISE show floor. Name three things that are affecting the digital signage/DooH sector. What effects are they having? […]

iseurope.org
Wed, Dec 1, 2021 at 6:35 PM

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GDS Outdoor Displays Now Available with BrightSign Media Players On-Board

Los Gatos, CA – November 12, 2021 – BrightSign, the global market leader in digital signage media players, today announced that Global Display Solutions (GDS) now offers its full range of outdoor displays with BrightSign media players on-board. […]

digitalsignagefederation.org
Wed, Dec 1, 2021 at 4:26 PM

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Across the Desk with Michael Provenzano

1. As we close out 2021, what excites you most about OOH right now? We have all the components needed to drive real value for brand marketers, and for our industry to capture advertising dollars that are shifting in a changing media landscape. […]

thoughtleadership.oaaa.org
Wed, Dec 1, 2021 at 2:32 PM

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