An Agency’s (Vistar Client’s) View on Out-of-Home Advertising (Vistar Media)
William Salmon-lefranc is the Director of Addressable Strategy at Matterkind Canada. Similar to display advertising in the early 2010s, purchasing OOH inventory was until recently siloed, manual and repetitive. OOH was a prime candidate for automation and Canadian media owners were quick to recognize the DOOH opportunity, embrace change and connect their digital boards to the Vistar marketplace. […]
Thu, Jan 20, 2022 at 2:08 PM