Sheraton Centre Toronto Conference Venue 123 Queen St W, Toronto, ON M5H 2M9. EARLY BIRD: Until 4th March 2022. Until 1st April 2022 STANDARD. From 2nd April to May 18th 2022. […]
On 21 February, 2022, Australian telco company Circles.Life unveiled Australia’s first 3D billboard. Melbourne’s Lonsdale and Swanston Street has come to life with influencer and customer avatars coming to life. Hyper-realistic 3D OOH billboards have been stopping pedestrians in their tracks. […]
As marketing has increasingly moved in a digital direction over the past two decades, a lot of myths and misconceptions have prevailed about “traditional” media channels. This is especially true for out-of-home (OOH) advertising. […]
Don William Davidson died on February 8, 2022. Here’s Davidson’s obituary. He was 84 years old. […]
Interview with Jeanne Hopkins, CRO at Onescreen.Ai. Today, I’m CRO at OneScreen.ai, building the world’s first offline marketplace for out-of-home (OOH) advertising. From billboards, blimps, and buses to wrapped cars and connected TV in bars and restaurants, OOH advertising is a $30 billion industry and growing, but 50% of inventory goes unsold. […]
Following a competitive tender, KBH Group will take over the account immediately from Global and will be responsible for digital and classic six-sheets in high-traffic areas such as cinema entrances and foyers. A spokesperson told Mediatel News that DCM plans to increase the digital offering across the DCM estate during the course of the partnership. […]
In December 2021 Laura Colona was hired at the EVP/Commercial Marketing Officer of the OAAA. Colona is based in New York City. She heads up the OAAA’s marketing and presides over the OAAA CMO Council, CRO Council, Creative Council and Innovations committee. […]
What does your company do? Vengo Media Network is a place-based DOOH platform that allows our audience to experience a brand in their most familiar environments (your colleges, your gym and even your apartment building, for example.). Vengo DOOH screens are up-close and personal, that drives the audience to take action. […]
Alfi, an AI enterprise SaaS advertising platform, confirmed a partnership with 22Miles, provider of experiential and visualized communications in the digital signage industry. The collaboration will thus marry 22Miles’ content management system (CMS), PublisherPro.AioT, with Alfi’s SaaS technology. […]
22Miles and ALFI to Provide Brands and Location Owners State-of-the-Art Wayfinding Solutions to Better Communicate with Target Audiences MIAMI BEACH, FL / ACCESSWIRE / February 10, 2022 / Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, confirmed today, a partnership with 22Miles, the leader of experiential and visualized communications in the digital signage industry. […]
Today’s thoughts on the state of content for DOOH come from Gina Kuck, Business Development for Daktronics National Accounts. Prior to her current role, Gina led the Creative Services team and helped write the industry best practices for LED technology. […]
The Polish digital OOH media firm Screen Network has an interest and knack for blending its campaigns with real-time time data from systems and ... […]
By Gina Kuck, Daktronics. Years ago, I used bad content to my advantage. I could provide a valuable service to the industry through consultation and best practices. […]
Content promoted by Regital. By Sam Wass. Last year felt like a real coming of age for programmatic digital out-of-home (DOOH). […]
Digital signs with 3D-looking content are grabbing worldwide attention. That’s valuable to advertisers, artists, and of course OOH display owners. Daktronics gives you the technology to do more with your digital displays. […]
