TUESDAY, JUNE 21: Panel & Breakfast at MediaLink Beach. OOH is more dynamic, the creative is more culturally resonant, and the results more tangible than ever before. The medium is as accountable and effective as any option marketers have at their disposal. […]
Although GroupM’s forecast a slight decline in outdoor advertising during 2022, this is down to current weakness in China — formerly the world’s largest OOH market. At the same time, outdoor advertising, like billboards, continue to rebound as it progresses toward pre-pandemic levels in most parts of the world. […]
The Out of Home advertising market continues to evolve. Far more than just buying some billboards, technological advances have made it one of the most complex media types available to brands today. Implement it correctly, and you can effectively reach broad subsections of relevant audiences with significant ROI. […]
Winners of OAA 2022 will receive the coveted Metals at the Outdoor Advertising Awards function at Westin Mumbai Powai Lake hotel on August 18, 2022 evening, just after the conclusion of Outdoor Advertising Convention (OAC) 2022. The Awards will be given away by highly accomplished Brand Marketers, and International OOH leaders. […]
DPAA, the global digital out-of-home media association opened nominations for the first annual DOOH-E Awards (pronounced Dewey) powered by Quotient, the leading digital media and promotions technology company that provides a trusted DOOH DSP for brands and agencies. […]
Small business owners wear many hats, handling everything from HR and finance to sales and operations on a daily basis. But when it comes to marketing, small business owners don’t have to be experts or invest a lot of time – especially when it comes to outdoor advertising. […]
Out-of-home advertising grew substantially in the first quarter thanks to big investments from top brands, according to new data from the OAAA. Here are the key stats and a list of the top 10 spenders. Outdoor ad revenue grew 40.5 percent in the first quarter of the year, compared to the same time period in 2021, marking a triumphant return for one of the sectors hit hardest by the pandemic. […]
Cathy Muldowney, Senior Vice President, Programmatic Sales, Clear Channel Outdoor Americas. […]
World Out of Home Organization president Tom Goddard told 400 delegates at WOO’s Global Congress in Toronto, one of the keys to sector growth for the medium is striking the right balance between Classic Out of Home and all conquering digital. […]
The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. […]
A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign ... […]
"You can’t deny that we have a much clearer vision for Digital OOH than we do for Classic OOH, which, after all, still accounts for two thirds of our global revenues." “For example, we don’t even have a standard definition for Classic. We call it by five or more different names: Classic, Traditional, Analog, Paper and Static. […]
Airport Ads has launched two new Visionet screens in Cape Town Airport. These expand the existing Visionet network to deliver a combined 1.18 million monthly impacts, reaching a primed, targeted audience – just as air travel is on the rise. […]
Promoted content. By Marissa Bernstein. Dynamic creative is a type of advertising that uses data to inform specific elements within an individual advertising creative asset. […]
Birmingham is the latest UK city to benefit from BT’s new digital street units, with the first three units unveiled in Sutton Coldfield today, and more to follow across the city over the next few months. As part of the launch, local businesses in Birmingham are being given the chance to advertise for free on the new Street Hub units. […]
