With over 1200 media owner partners, AdQuick already provides unmatched access to every kind of out-of-home advertising in the US and abroad. […]
Advertisers Can Tap the Power of a Measured Unified DOOH Network of Leading Media Owners New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. […]
A panel of 29 judges, including marketers from Arla Foods, Samsung UK and Volkswagen, have selected the shortlist for this year’s Outdoor Media Awards. The list (below) represents the best in out-of-home advertising in the UK; from the most memorable, strategic and innovative campaigns that ran in 2021, to the brilliant people involved in creating them. […]
Skies Above Media is a privately owned independent outdoor advertising (OOH) media owner, operator, and representative based in Los Angeles. Previously named Mahlmann Media, it was established in 1989 by Richard and Susan Mahlmann with just one billboard in Fresno, CA. […]
by: Jeanne Hopkins. Billboards boost reach by 340%. Every election campaign at every level needs the right tools to reach out to voters effectively and cost-efficiently. […]
A conversation with Cedric Bernard, CEO of Adkom. By Luke Barnwell. Before founding Adkom, I worked on the buy-side as co-CEO of Kinetic Worldwide, a division of WPP, where we specialized in planning and buying OOH media. […]
Former Microsoft Research Managing Director and computer vision pioneer P. […]
GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half of global audiences who have seen DOOH ads say they encouraged them to make a purchase “there and then. […]
by Matthew Noll. If I were to show you a small section of a very famous painting, you probably wouldn’t have much luck identifying it: If I zoom out to show you twice as much, we’re probably still in the same boat, there’s just not enough information to go on. If I give you twice as much again you may begin to have some ideas. […]
Integrated Systems Events (ISE), the world's largest audiovisual sector trade show, will be taking place in Barcelona from May 10 to 13 – the first full edition of the fair since it announced a move to the Catalan capital. […]
OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens Montreal, Canada – May 9, 2022 – Ahead of ISE 2022, out-of-home (OOH) advertising technology leader Broadsign today announced the availability of Broadsign for System-on-Chip (SoC) beta. […]
Broadsign, the Montreal-headquartered out-of-home (OOH) advertising technology provider, announced the availability of Broadsign for System-on-Chip (SoC) beta. […]
Global Solutions dentsu International president, Jeff Greenspoon will deliver the Keynote Address at the World Out of Home Organization Global Congress in Toronto. Photo courtesy WOO Global Solutions dentsu International president, Jeff Greenspoon, will deliver the keynote address at the World Out of Home Organization Global Congress in Toronto. The event runs from May 25-27. […]
In a surprising move to most attendees, IBO is ramping up their leadership team in response to the industry need to address the rapid technological changes and requests from the buying community following the impacts of COVID and the reactions to the flow of advertising following valued and believable impressions. […]
The 48th edition of the show will unite advertising and creative professionals, including manufacturers, advertising agencies, interior designers, architects and other players to witness the evolution of advertising in India. […]
