With the popularity of new media advertising, more creativity and revenue dollars rely on outdoor LED displays to clearly present messaging. For example, in recent years, naked eye 3D displays and multimedia interactive devices for various shopping malls and art exhibitions have become very popular. […]
We are thrilled to be embarking on a 10 year partnership with Wildstone – the UK and Europe’s largest provider of outdoor media infrastructure – which will see 75Media significantly increase its portfolio of classic and digital billboards, helping us to become the largest independent OOH operator in the North of England. […]
Interview with Mark Jameson, chief support and development officer at Fastsigns. Two years after the U.S. economy suffered a body blow due to the COVID-19 pandemic, the digital signage industry has fared better than others, and according to new data, exciting days are on the horizon. […]
Our initial focus is to place our Alfi-enabled devices in malls, airports rideshares and taxis. We also have begun offering our software solution to other DOOH media operators as a SaaS product. […]
Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), welcomes Talon Outdoor, a global OOH full-service agency, as a member. Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Talon Outdoor, a global out-of-home (OOH) full-service agency, as a member. […]
Marketers plan to continue increasing their investments in DOOH over the next five years, according to GroupM estimates. DOOH investment is tracking to exceed the growth rates of overall advertising investments each year – and by 2x over the next three years. […]
The Canadian electronics enclosure manufacturer Mellitron has joined a growing list of outdoor display companies expanding beyond DOOH street furniture and QSR drive-thrus into ... […]
By Alice Bird. Smart Digital Network (SDN) teamed up with data technology business Data Jam last year to trial its mobile device counting technology on live sites. The technology provides mobile device movements and impression data on its screens to customers. […]
By Kerry Flynn. Why it matters: Adgile saw opportunity in modernizing a traditional business — ads on trucks — as interest in OOH grows with digital and social ads getting pricier. Details: The round was led by Brand Foundry Ventures, the early-stage venture capital firm, and general partner Brian Spaly has joined the board. […]
Perhaps more than ever, the 80th annual OBIE Awards were a testament to the infinite possibilities of out of home innovation. Of the 49 awards handed out last night, almost half included some type of non-traditional format with a unique collaboration of technologies. […]
Emerging Leader Award sponsored by Big Screen Video: Alex Anthony – VMO. Excellence in Innovation Award: Nigel Spicer – Cactus Imaging, oOh!media. […]
Today, AdQuick is happy to introduce our new audience-based buying feature. Audience-based buying makes it easy for advertisers to purchase out-of-home (OOH) media based entirely on their target audience – thereby simplifying the process of planning and buying OOH media for brand marketers, ecommerce companies, and any advertisers with place-agnostic media strategies. The best part? […]
The System-on-Chip (SoC) beta from Broadsign is now available. The System-on-Chip (SoC) beta from Broadsign is now available. The new Broadsign solution supports the LG webOS and Samsung Tizen smart screen operating systems, as well as the BrightSign OS, to enable intelligent out-of-home (OOH) ad playlist generation, proof-of-play reporting, and dynamic campaign delivery. […]
By Michael Bürgi. Just as the TV upfront week kicks off, the out-of-home media’s trade association is out to remind media buyers and marketers of the efficiency and effectiveness of its constituents’ boards and screens on consumers. Whether that will resonate at a time when major TV companies roll out their wares to attract billions of marketer dollars remains to be seen. […]
What happens when one of the most significant influencing factors of the digital ad agency decides to change the game? In 2020, Google published a blog post titled, “Building a more private web: A path towards making third party cookies obsolete.” Google made it clear its initial plan was to phase out third-party cookies in two years. […]
