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AdQuick Partner Spotlight: Q&A with Wrapify’s Valerie Carboni

There are many myths about out-of-home advertising, but the one that irks us the most is the misconception that out-of-home (OOH) begins and ends with roadside billboards.  Nothing could be further from the truth.  Outdoor advertising is a diverse and dynamic channel, spanning dozens of ad formats and enabling unparalleled creativity. […]

blog.adquick.com
Thu, Jun 30, 2022 at 4:28 PM

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Adstanding Launches to Give Marketers and Media Buyers the Power to Buy Digital

Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America. […]

dpaaglobal.com
Tue, Jun 28, 2022 at 4:32 PM

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Truck Side Advertising

Truck side advertising, as the name implies, is a modern advertisement strategy where banners are affixed on the side of a truck solely to reach a larger audience. This mode of advertising is a subclassification of out-of-home (OOH) advertising. […]

movia.media
Mon, Jun 27, 2022 at 11:02 AM

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European programmatic DSP Displayce to use mobile audience data from Adsquare (DPAA)

Through the Displayce platform, agencies can access the DOOH inventory in Europe consisting of more than 650,000 screens and run their campaigns in real-time on premium DOOH formats, targeted environments, and audiences at scale. […]

dpaaglobal.com
Mon, Jun 27, 2022 at 10:15 AM

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Link Media Outdoor CEO says the billboard operator sets records in revenue, EBITDA, occupancy, contract volume and more (Billboard Insider)

Scott Lafoy, CEO, Link Media Outdoor. Link was able to endure and recover from Covid very quickly. The momentum is absolutely continuing. […]

billboardinsider.com
Fri, Jun 24, 2022 at 11:42 PM

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Outfront Media acquires digital assets, strengthening Calgary coverage

OUTFRONT Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of prime DOOH assets in Calgary, Alta., from Leading Outdoor Inc. Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc. […]

signmedia.ca
Fri, Jun 24, 2022 at 4:06 PM

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Celebrate LGBTQ+ Pride Month With Out-of-Home Advertising

It’s June, and that means LGBTQ+ Pride month is in full swing—with celebrations happening in practically every corner of the United States and in many countries around the world. […]

adquick.com
Tue, Jun 21, 2022 at 12:36 PM

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Celebrate LGBTQ+ Pride Month With Out-of-Home Advertising

It’s June, and that means LGBTQ+ Pride month is in full swing—with celebrations happening in practically every corner of the United States and in many countries around the world. […]

blog.adquick.com
Tue, Jun 21, 2022 at 11:36 AM

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DSE 2022 Conference: Full Agenda for November 16-18, Las Vegas

Wednesday, November 16. Digital Signage Installation Tour. Join us as we take a look at some of the latest digital signage installations in Las Vegas: Fremont Street Experience (LED canopy), Circa Resort (world's largest sportsbook), The LINQ Hotel + Experience (Refik Anadol installation) and Resorts World (LED façade and giant sphere). […]

digitalsignageexperience.com
Sun, Jun 19, 2022 at 7:07 PM

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Programmatic ad tech platform Hivestack joins open source programmatic ad software organization Prebid.org (DPAA)

Hivestack joins Prebid.org as a technology member to optimize yield for DOOH publishers   MONTREAL, CANADA – June 16, 2022 – Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company today announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. […]

dpaaglobal.com
Thu, Jun 16, 2022 at 1:07 PM

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Moxy and AC Hotels Downtown Los Angeles Unveils 15,000-sq-ft LED Mega-Spectacular

LOS ANGELES—Installation of a massive exterior video display in the heart of downtown Los Angeles (DTLA) was recently completed at the intersection of S Figueroa St. and W Pico Blvd. The continuous LED video façade at Moxy and AC Hotel Downtown Los Angeles is located across from the LA Convention Center, L.A. […]

digitalsignagefederation.org
Thu, Jun 16, 2022 at 12:25 PM

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DPAA Summit Canada is underway in Toronto: June 16, 2022

11:00 AM Registration, Networking and Light Bites. 11:45 PM Welcome to DPAA Canada Summit. Barry Frey, President and CEO, DPAA. […]

dpaasummit.com
Wed, Jun 15, 2022 at 11:34 PM

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2022 U.S. mid-year advertising market forecast by GroupM (Billboard Insider)

Outdoor advertising continues to rebound as it progresses toward pre-pandemic levels. Early 2022 has been strong as audiences have returned, people spend more time enjoying life out of the home again and new movement patterns emerge. However, economic challenges still present risks. […]

billboardinsider.com
Wed, Jun 15, 2022 at 11:22 PM

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AMI selects Vengo’s Programmatic AdServer to connect 20,000 U.S. Jukebox Screens with Advertisers (Digital Signage Federation)

NEW YORK, NY –  May 4, 2022 – Vengo Media Network, a place-based media technology platform, will be now selling ad space programmatically on screens mounted 0n jukeboxes operated by AMI Entertainment, the provider of music services to bars and restaurants. “Digital Out-Of-Home (DOOH) is adopting technology at an incredible rate,” said Mike Maas, CEO at AMI Entertainment. […]

digitalsignagefederation.org
Wed, Jun 15, 2022 at 11:20 PM

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KEVANI, L.A.’s Digital Out Of Home Market Leader, Joins DPAA

NEW YORK, June 16, 2022 – KEVANI joins DPAA, the global trade marketing association driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. KEVANI is a market leader in super-premium and iconic digital out-of-home media displays in the Greater Los Angeles area. […]

dpaaglobal.com
Wed, Jun 15, 2022 at 4:45 PM

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