WOO President Goddard calls for boost to Classic Out-of-Home as medium eyes “another Golden Age” (More About Advertising)

"You can’t deny that we have a much clearer vision for Digital OOH than we do for Classic OOH, which, after all, still accounts for two thirds of our global revenues." “For example, we don’t even have a standard definition for Classic. We call it by five or more different names: Classic, Traditional, Analog, Paper and Static. […]