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AdQuick says its buying platform connects “98% of available outdoor advertising inventory” in the US, as well as growing international inventory (PRNewswire)

AdQuick's new international partnerships and expansions include: VIOOH, JCDecaux, DAX, Hivestack, Outfront, Clear Channel, Global, Lesion Group, Liveboard, Elonex, London City Airport, Pattison and Astral. AdQuick CEO says his company has signed 22 new and expanded existing international OOH partnerships, which include VIOOH, JCDecaux, Dax, and Hivestack SSP. […]

prnewswire.com
Thu, Jul 14, 2022 at 8:43 PM

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3 Things You Probably Didn’t Know About Political Advertising (But Should)

The U.S. General Election is right around the corner, which basically means that we’re soon going to be pummeled by political advertising left and right (no pun intended). This will be especially true for parts of the country where hotly-contested showdowns are taking place. […]

adquick.com
Thu, Jul 14, 2022 at 7:46 PM

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3 Things You Probably Didn’t Know About Political Advertising (But Should)

The U.S. General Election is right around the corner, which basically means that we’re soon going to be pummeled by political advertising left and right (no pun intended). This will be especially true for parts of the country where hotly-contested showdowns are taking place. […]

blog.adquick.com
Thu, Jul 14, 2022 at 6:46 PM

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Get to Know: Frederick Strebeck

EMC Outdoor announces and welcomes new hire, Frederick Strebeck, to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Philadelphia, Pennsylvania, Strebeck will focus on cultivating strong relationships with clients on the East Coast and surrounding regions. […]

emcoutdoor.com
Thu, Jul 14, 2022 at 11:42 AM

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5 Breakthrough Strategies for Improving Campaign ROI

In case you missed last week's webinar, AdQuick’s Group Director, John McClung, spoke with Lob’s VP of Demand Generation, Julie Ginn, to bring you the best strategies to optimize your return on both out-of-home and direct mail campaigns. We’re bringing you the highlights! […]

adquick.com
Tue, Jul 12, 2022 at 2:44 PM

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5 Breakthrough Strategies for Improving Campaign ROI

In case you missed last week's webinar, AdQuick’s Group Director, John McClung, spoke with Lob’s VP of Demand Generation, Julie Ginn, to bring you the best strategies to optimize your return on both out-of-home and direct mail campaigns. We’re bringing you the highlights! […]

blog.adquick.com
Tue, Jul 12, 2022 at 1:44 PM

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Winners of invidis Strategy Awards 2022 (ProAudio)

This unusual, dark store seamlessly orchestrates digital signage, scent, and sound for an immersive encounter. This connected, metaverse-ready, and fully automated retail space is a childhood dream made into reality for Carlos Silva, Founder and CEO of Admira. […]

proaudio.de
Thu, Jul 7, 2022 at 7:17 PM

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OAAA’s 2022 Media Plan Awards are open for entries (Billboard Insider)

Submit your top media plans from July 1, 2021 – June 30, 2022 and see how they rank among the industry’s best. To qualify for an award, the advertiser (or its agency) must have paid for media space directly to an OOH media company that owns and operates the inventory. The only exception is public service advertisements, which can be pro bono. […]

billboardinsider.com
Thu, Jul 7, 2022 at 6:59 PM

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Cannes Lions recap by Talon Outdoor (Talon Outdoor)

Laurie McAllister, Talon Outdoor. After a two-year pandemic-enforced hiatus, thousands of people from across the media and advertising industry packed their suitcases and headed to La Croisette for a week of celebrating creativity in all its glory at Cannes Lions. The awards and core-programme pull in a worldwide audience, and the fringe events even more. […]

talonoutdoor.com
Thu, Jul 7, 2022 at 6:19 PM

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How To Know What You Are Buying With Programmatic Out-of-Home (MediaPost)

Free subscription ay be required to read this article. by Danielle Rind, Talon Outdoor. While its simple enough to extend a desktop campaign to include mobile, layering in OOH can be trickier than it may appear. […]

mediapost.com
Thu, Jul 7, 2022 at 6:09 PM

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Expanding the Reach of Digital Signage

Please permit me to report (and by the way, data will validate) that what we thought in the beginnings of digital signage is still true today, lo those many years ago. Digital signage is truly a standalone medium (remember the standalone part) and it is continuing to expand in its reach and influence. […]

digitalsignagefederation.org
Wed, Jul 6, 2022 at 4:58 PM

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Does Call to Action Work on Out-of-Home Advertising? (Dash Two)

The answer is yes, but as you may have guessed, it’s not always simple to determine when to use a CTA. Should you include a call to action on your billboard? How do you determine what the CTA will be? […]

dashtwo.com
Tue, Jul 5, 2022 at 12:10 AM

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Digital Signage Summit Europe July 6-7, 2022 at the Hilton Munich Airport, Germany (DSS)

The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and invidis consulting, a leading German digital signage consultancy. […]

digitalsignagesummit.org
Mon, Jul 4, 2022 at 10:57 PM

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Recorded session from the WOO Congress: OUTFRONT Media CEO Jeremy Male and Kinetic Global CEO ‘Kappy’ Kaplan on the ways to build the out-of-home medium (Video, 24:20)

Kinetic is an agency specializing in OOH advertising. A global agency network within WPP, Kinetic has offices in 27 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands alike. […]

worldooh.org
Mon, Jul 4, 2022 at 4:28 PM

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AdQuick Partner Spotlight: Q&A with Wrapify’s Valerie Carboni (AdQuick)

There are many myths about out-of-home advertising, but the one that irks us the most is the misconception that out-of-home (OOH) begins and ends with roadside billboards.  Nothing could be further from the truth.  Outdoor advertising is a diverse and dynamic channel, spanning dozens of ad formats and enabling unparalleled creativity. […]

adquick.com
Thu, Jun 30, 2022 at 5:28 PM

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