Raw Feed & Search

“Advertisers don’t want data, they want consumer action” – a recap of a webinar by Kevin Gephart (Billboard Insider)

Advertisers don’t want data, they want consumer action whether it’s store visits, web visits, or other various inquiries. Advertisers attempt to determine from consumers how they heard about them.  Studies have consistently shown this recall is highly flawed; people seldom remember where they get the message. […]

billboardinsider.com
Thu, Aug 11, 2022 at 2:51 PM

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FAQs about the Digital Signage Experience show and conference taking place November 17-19, 2022 in Las Vegas (DSE)

When are the expo hall hours? Thursday, November 17: 10am - 5pm; Friday, November 18: 10am - 5pm; Saturday, November 19: 10am - 3pm. Q. […]

digitalsignageexperience.com
Thu, Aug 11, 2022 at 12:14 AM

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Most UK consumers find digital billboard ads informative (MediaShotz)

By Mark Johnson. The findings of a new UK study into perceptions of digital out-of-home advertising (DOOH) have revealed that digital billboard campaigns are regarded by consumers across the UK as informative, entertaining, creative and trustworthy. Moreover, the findings suggest that DOOH billboards can play an important and unique role in advertisers’ media strategies. […]

mediashotz.co.uk
Mon, Aug 8, 2022 at 12:14 AM

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Streaming Wars’ Latest Chapter Plays Out On Out-Of-Home Ads (Forbes)

Toni FitzgeraldContributor. This summer, the streamers are increasingly promoting content via one of the oldest forms of media, out-of-home advertising. For years before the pandemic, OOH was the only form of traditional media seeing gains in ad spending, but the pandemic knocked the medium off its game a bit, with fewer people commuting, which led to declines in billboard and transit advertising. […]

forbes.com
Sun, Aug 7, 2022 at 4:45 PM

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We’re Hiring – Account Manager Job Role

75Media is an out-of-home (OOH) advertising operator based in Leeds. Thanks to a recent deal with Wildstone – the UK and Europe’s largest outdoor advertising assets provider – 75Media is now preparing for rapid growth and is on track to become the largest independent OOH operator in the North of England, selling both classic and digital billboards. […]

75media.co.uk
Fri, Aug 5, 2022 at 11:55 AM

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Why We “Need” the Digital Signage Experience

By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, DSSP, ISF-C With the announcement of the “new” DSE a few months back it immediately begged the question in the back of my mind if we (meaning the digital signage industry) really needed the new DSE. As plans for the DSE progressed I decided seeking an answer to my original query was in order. […]

digitalsignagefederation.org
Fri, Aug 5, 2022 at 10:55 AM

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Spain bans retail digital signage after 10pm to save energy (AVInteractive)

The prohibition on usage applies to shops and government offices and is designed to meet European targets for reductions in gas consumption amid the fallout from the war in Ukraine. Spanish shops and government offices will be forced to turn off digital signage displays and lighting after 10 pm. The ban is part of an emergency plan to reduce gas consumption in the country by seven per cent. […]

avinteractive.com
Thu, Aug 4, 2022 at 6:20 PM

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LUMO rolls out latest progression in audience measurement for Digital Out-Of-Home

MEDIA RELEASE: Auckland – 3RD AUGUST, 2022: LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which will take reporting accountability to new levels for New Zealand’s Digital Out-of-Home sector. […]

dpaaglobal.com
Thu, Aug 4, 2022 at 10:55 AM

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Get to Know: Gina Palmieri

EMC Outdoor announces and welcomes new hire, Gina Palmieri, to join the agency’s team as Vice President of Out of Home Media Strategy. Palmieri will focus on cultivating strong relationships with clients on the East Coast and surrounding regions. Palmieri joins the agency with 5+ years of experience working in the Out of Home industry out of New Jersey and New York City. […]

emcoutdoor.com
Wed, Aug 3, 2022 at 10:49 AM

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Daktronics responds to the claim that “the climate cost of digital billboards is too high to justify” (Billboard Insider)

Insider interviewed Joni Schmeichel at Daktronics. What is the actual usage of a 14×48 billboard currently being manufactured? The operating wattage fluctuates based on variables like the brightness level of the display, the content that plays and even the direction the display is facing. […]

billboardinsider.com
Mon, Aug 1, 2022 at 6:47 PM

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EV charging stations and digital signage: A guide to EV place-based advertising (Broadsign)

By Catherine Lee. Electric vehicle charging stations are becoming big business, and while there is ample opportunity available today, a steep increase in competition and a need to differentiate from other players in the space are key challenges for new and established networks alike. […]

broadsign.com
Mon, Aug 1, 2022 at 6:41 PM

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LA Digital Billboard Animates Frame, Support To Make It Appear To Float (16:9)

I’m not 100% convinced by the proposition here, but it’s nonetheless interesting that a digital OOH billboard in Los Angeles goes outside the normal ... […]

sixteen-nine.net
Fri, Jul 29, 2022 at 7:01 AM

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Announcing Easy-to-Use Self-Service Packages

At AdQuick, we strive to make our customers insanely happy.  (Seriously… It’s one of our company values.) Our team of OOH experts often works closely with customers to help them map their marketing objectives to out-of-home (OOH) advertising strategies and craft custom OOH plans for their broader campaign KPIs.But sometimes advertisers don’t need a custom plan for every campaign. […]

adquick.com
Wed, Jul 27, 2022 at 5:39 PM

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Announcing Easy-to-Use Self-Service Packages

At AdQuick, we strive to make our customers insanely happy. […]

blog.adquick.com
Wed, Jul 27, 2022 at 4:39 PM

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Ad spend recedes in June for first decline in 15 months, only out-of-home and digital media expanded in Q2 2022 vs. last year, study says (Marketing Dive)

Only two media types grew in Q2, digital (11%) and OOH (37%). Digital media spend represented a 58% share of dollars spent this quarter, with CPG and financial services marketers supporting the largest volumetric ad spend increase. OOH spending brought the fast growth rate. […]

marketingdive.com
Wed, Jul 27, 2022 at 3:04 PM

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