Most UK consumers find digital billboard ads informative (MediaShotz)
By Mark Johnson. The findings of a new UK study into perceptions of digital out-of-home advertising (DOOH) have revealed that digital billboard campaigns are regarded by consumers across the UK as informative, entertaining, creative and trustworthy. Moreover, the findings suggest that DOOH billboards can play an important and unique role in advertisers’ media strategies. […]
Mon, Aug 8, 2022 at 12:14 AM