Also known as out-of-home media, outdoor advertising, and outdoor media, Out-of-Home Advertising (OOH) is a form… The post The not-so-brief benefits of out-of-home advertising appeared first on Wrapify Blog. […]
The business-to-business (B2B) model is highly generative in the UK, accounting for approximately £1.7 trillion (or 44%) of the region’s total private sector turnover. It also generates a staggering £21.78 billion in corporate tax for the UK Treasury, while the cumulative value of B2B ecommerce sales on these shores currently totals £159.3 billion on average. […]
No doubt that OOH advertising is now more popular than social media not just because of its efficiency but because of its engagement level. […]
JCDecaux SA has signed a 15-year contract to extend the advertising operations of lines 1 to 13 of the Shanghai Metro as well as 5 new lines (lines 14 to 18). This contract, awarded following a tender, will be managed by a joint venture, STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd. […]
By Spencer Hulse. OOH is all about advertising to consumers who are in public places, commuting to work, or in specific locations where they have a chance to stop and see the ads. It includes billboards, bus and car ads, and standing signs in busy shopping malls. […]
Broadsign has completed another key milestone on our information security roadmap by achieving compliance with SOC 2 Type 2—widely regarded as a gold standard for information security. Why SOC 2 compliance matters in 2022. It’s official: data is now the most valuable asset in the world, ahead of oil, according to the Economist. […]
Out-of-home (OOH) media company VENDO Media has partnered with umbrella-sharing network UmbraCity to offer advertisers access to digital assets through private marketplace (PMP) deals on all Canadian programmatic platforms. […]
What does your company do? […]
At AdQuick, we wear a lot of hats. Our team of out-of-home (OOH) experts provides strategic OOH planning services, award-winning creative services, unparalleled OOH measurement & analytical services, and more. But at our core, we’re a technology company. […]
At AdQuick, we wear a lot of hats. Our team of out-of-home (OOH) experts provides strategic OOH planning services, award-winning creative services, unparalleled OOH measurement & analytical services, and more. But at our core, we’re a technology company. […]
To many marketers, the past 2 years have felt like an ongoing crisis management exercise. Thanks to a global pandemic – and the ensuing social impacts and supply chain disruptions – marketers have been forced to embrace a new level of marketing agility which will almost certainly become the new normal. Slow, manual, outdated processes will be forced to speed up in order to keep up. […]
To many marketers, the past 2 years have felt like an ongoing crisis management exercise. Thanks to a global pandemic – and the ensuing social impacts and supply chain disruptions – marketers have been forced to embrace a new level of marketing agility which will almost certainly become the new normal. […]
DPAA Announces Date and Venue for Annual Global Summit WWW.DPAASUMMIT.COM New York, July 19, 2022 — DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, today announced that its annual global summit will be held on October 11 at Pier 60, Chelsea Piers in New York City. […]
Solution helps media owners maximize monetization opportunities by consolidating demand from multiple supply-side partners Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). […]
While geotargeting is not an uncommon practice in UK marketing (some 95% of global companies already leverage located-based data as part of their marketing strategy), this practice is often misunderstood and underestimated in terms of what it can achieve. […]
