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Maximize ROI in a Down Market With Out-of-Home Advertising

To say that the last couple of years has been nothing short of bizarre would be an understatement. And the situation the world is seeing itself in right now is just a continuation of that trend. So whether or not you believe we’re careening into a recession, the fact of the matter is that businesses, big and small, are bracing for some sort of impact. […]

blog.adquick.com
Tue, Aug 23, 2022 at 12:19 PM

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An overview of Day 2 of the Outdoor Advertising Convention in Mumbai (Media4Growth)

By N Jayalakshmi. The day began with the inauguration of the audience measurement booklet developed by ReLU AI System and launched by the Indian Outdoor Advertising Association (IOAA). It was followed by Rachana Lokhande, Consultant, IOAA, and Magesh Poondi, CEO, ReLu AI Systems, addressing the audience on ‘Building a Common currency for the Indian OOH. […]

media4growth.com
Mon, Aug 22, 2022 at 2:00 PM

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OIS To Provide Enhanced Third-party Out-Of-Home Campaign Verification For JCDecaux New Zealand Clients (Scoop)

New Zealand and global Out-Of-Home (OOH) company JCDecaux has been certified to provide its customers with enhanced campaign delivery analytics via third-party verification technology provider OIS, enabling advertisers to centralise reporting in a single platform. […]

scoop.co.nz
Mon, Aug 22, 2022 at 1:52 PM

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US out-of-home advertising revenues in Q2 2022 up 28.9%, to $2.62 billion, on par with pre-pandemic record highs of 2019 (PRNewswire)

OAAA reports that year-to-date through June, OOH revenue is now at $4.43 billion, and up 33.4 percent compared to the same period in 2021 – in line with the first half of 2019, at $4.47 billion. The digital OOH format led total OOH growth with a 37 percent increase over second quarter 2021. […]

prnewswire.com
Thu, Aug 18, 2022 at 11:17 PM

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Audience Measurement booklet launched at Outdoor Advertising Convention 2022 in Mumbai (Media4Growth)

The booklet enumerates the process of audience measurement in the context of the OOH medium as used by the metrics platform Roadstar & Telescope developed by ReLU AI System. Roadstar essentially is an audience measurement platform built on mobility data for Indian Market with Mobility data here being the anonymized mobile GPS logs collected from mobile phone apps from millions of individuals. […]

media4growth.com
Thu, Aug 18, 2022 at 11:14 PM

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A recap of Day 1 of India’s Outdoor Advertising Convention 2022 in Mumbai (Media4Growth)

The morning session had Amiya Swarup, Partner, Amiya Swarup, Partner, Marketing Advisory Services, EY, who talked about the ‘Changing contours of the Indian OOH landscape’ , and reiterated the inevitability of technology integration in any marketing campaign. […]

media4growth.com
Thu, Aug 18, 2022 at 11:00 PM

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AdQuick Ranks on Inc. 5000 List of the Fastest-Growing Private Companies… AGAIN.

We have BIG news...For the second year in a row, AdQuick has been named to the Inc. 5000 list of the nation's fastest-growing private companies. This year, we ranked 50th in the Advertising and Marketing category and 1,617th out of 5,000 overall. […]

adquick.com
Wed, Aug 17, 2022 at 8:04 PM

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AdQuick Ranks on Inc. 5000 List of the Fastest-Growing Private Companies… AGAIN.

We have BIG news...For the second year in a row, AdQuick has been named to the Inc. 5000 list of the nation's fastest-growing private companies. This year, we ranked 50th in the Advertising and Marketing category and 1,617th out of 5,000 overall. […]

blog.adquick.com
Wed, Aug 17, 2022 at 7:04 PM

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Digital signage software provider Edison Interactive merges with Equativ, an adtech platform formerly known as Smart AdServer (DSToday)

Equativ is the new name for Smart AdServer, DynADmic and LiquidM — all advertising technology companies. The integration should benefit Edison Interactive, a DOOH and software-as-a-service provider, which provides content management for the hospitality and recreation industries. […]

digitalsignagetoday.com
Wed, Aug 17, 2022 at 4:34 PM

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Edison Interactive ranks No. 1105 on Inc. 5000 (PRNewswire)

Edison Interactive (EI) is an out-of-home (OOH) content management system (CMS) for connected devices in golf carts, rental vehicles, hotel rooms and more. Focused on digitally transforming the customer experience, EI is known for its vast network of premium displays, digital signage and infotainment solutions. […]

prnewswire.com
Wed, Aug 17, 2022 at 4:32 PM

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Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Cannabis hit major milestones in the past year. Adult use cannabis is legal in five more states, bringing the total to 16 plus Washington D.C. In addition, two pieces of federal cannabis legislation were recently revived by Congress. […]

adquick.com
Wed, Aug 17, 2022 at 3:31 PM

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Navigating the Complexities of Out-of-Home Cannabis Advertising Nationwide

Cannabis hit major milestones in the past year. Adult use cannabis is legal in five more states, bringing the total to 16 plus Washington D.C. In addition, two pieces of federal cannabis legislation were recently revived by Congress. […]

blog.adquick.com
Wed, Aug 17, 2022 at 2:31 PM

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India’s first post-pandemic Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake (Media4Growth)

The 16th edition of the biggest event in the Indian out-of-home (OOH) advertising industry, the Outdoor Advertising Convention (OAC), was inaugurated today at the The Westin Mumbai Powai Lake by R Madhavan, Actor, Producer, Motivational Speaker , Noomi Mehta - Chairman, IOAA, Sahil Mangla, Managing Director, Sapphire Media Services, Anil Hirani, Managing Director, Armour Digital OOH, K Madhavan, Managing Director, LP Flex, Junaid Shaikh, Managing Director, RoshanSpace, and Vasant Jante, MD, VJ Media Works. […]

media4growth.com
Wed, Aug 17, 2022 at 12:17 AM

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India’s first post-pandemic Outdoor Advertising Convention (OAC) to take place August 17-18 in Mumbai (Media4Growth)

After a two year pause brought on by the pandemic, the Indian OOH industry’s biggest event, the Outdoor Advertising Convention (OAC) is back in its 16th edition. […]

media4growth.com
Tue, Aug 16, 2022 at 4:11 PM

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How to monetize your EV charging stations with digital place-based advertising (Broadsign)

By Catherine Lee. The charging environment is still very new, but it’s not too early for companies to position themselves to compete in it. Sales of electric passenger vehicles have surged in recent years, and there’s an undeniable, and growing, need for public EV charging infrastructure. […]

resources.broadsign.com
Mon, Aug 15, 2022 at 5:46 PM

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