By Joe Kunigonis, Smartify Media. If Amazon and Walmart can become, in effect, media companies by monetizing access to those who engage with them, so can you, through OOH advertising delivered by digital screens in your store window. And the time to do so could not be better. […]
A subscription is required to read this article. Elio D'Amato, Contributor. Life has returned to some sense of normality after the pandemic, with restaurants booked out, flights resuming, stadium being filled and people on the move again. […]
The LED Studio has launched a narrow-pitch outdoor LED display, the AegisPRO. The kiosk solution features pixel pitches as low as 1.2mm, high brightness and a waterproof exterior. […]
Moreover, 30% of transactions from advertisers already buying DOOH directly are at a premium price since media owners usually set a higher floor CPM for programmatically-sold inventory. Programmatic seems to be more expensive because it is flexible and plays at the right time when the target audience is in front of the screens. […]
By: Julia Cramer, Adomni Content Specialist Julia Cramer Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. […]
Consumer Misperceptions of Giftable Billboards By Julia Cramer for Billboard Insider Published: August 30, 2022 Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one of these big format displays, with the number of billboards hovering over 350,000 in the United States alone. […]
With the war between Russia and Ukraine limiting the supply of oil and gas, Europe has to save energy. In August, the EU’s gas emergency plan came into force, under which the member countries have to save 15 percent on gas. Germany has a self-imposed target of 20 percent savings. […]
By John McCarthy. Now Display & Video 360 users can buy screens in public places such as stadiums, airports, bus stops, shopping centers, elevators and even some taxis. […]
Energy-saving regulations that require digital signage to be reprogrammed so that it turns after 10pm have been criticised for confusion over exemptions just days before the ban begins. Digital Out Of Home advertising displays that contribute to public safety will be exempt from Germany’s energy-saving ban on the use of illuminated displays after 10pm. […]
Out Of Home marketing, or OOH, has become a staple in every marketing mix, and Neilsen’s… The post Nielsen Says… appeared first on Wrapify Blog. […]
Digital out-of-home (DOOH) advertising is one of the fastest-growing marketing channels in the UK, and one that generated a total spend of more than £500 million in 2019. DOOH ad spending regularly experiences double-digit growth in the UK, as marketers look to leverage the eye-catching nature of this medium and its ability to deliver increasingly creative messaging. […]
Political advertising is in full swing with the 2022 midterm elections upon us and accelerating quickly. A recent analysis found that spending surpasses the last two election cycles, including the last presidential election. In the next few months, before election day, we expect to see more and more political advertising on all media, including out of home channels. […]
By Jay Fenster, OUTFRONT. A lot can change in six months -- and change can be treacherous territory for brands. Fortunately, out-of-home advertising offers a steady presence in an uncertain world. […]
Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that ... […]
By Jo Hamilton. Out-of-home advertising spend is almost back to pre-pandemic levels, according to the Out of Home Advertising Association of America. […]
