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Wednesday, September 28, 2022 Wed, Sep 28, 2022

Talon America VP pitches the capabilities of ‘data-driven out-of-home advertising’ for political advertisers in the ’22 Midterms (Campaigns and Elections)

Danielle Rind, VP of Digital Solutions at Talon America. The 2022 midterm elections are projected to set a new political ad spending record. With numerous competitive gubernatorial and Congressional races, reaching intended voters will be critical to political advertising success. […]

campaignsandelections.com
Wed, Sep 28, 2022 at 12:10 AM

Tuesday, September 27, 2022 Tue, Sep 27, 2022

Finalists of the 2022 Digital Signage Experience Awards (DIZZIE) are revealed (Questex)

Winners to be Announced at Digital Signage Experience 2022 on November 18 in Las Vegas. The awards program recognizes companies from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. The awards program is part of the Digital Signage Experience event taking place November 17-19 at the Las Vegas Convention Center. […]

questex.com
Tue, Sep 27, 2022 at 4:00 PM

Monday, September 26, 2022 Mon, Sep 26, 2022

A recap of expert roundtable discussion: are brands using the full potential of digital out-of-home? (New Digital Age)

NDA’s editor-in-chief Justin Pearse chaired the roundtable discussion and was joined by: Simon Jenkins, Joint Chief Strategy Officer at VCCP; Jackie Lyons, Head of Planning (Media Experience) at Havas Media Group; Cheryl Crilley, Business Director at Kinetic Worldwide; Nadia Stowell, OOH Business Director at Spark Foundry; Lee Cutter, Vice President, Sales (UK & Emerging Markets) with Hivestack; and Jem Djemal, Global New Business Lead at VIOOH. […]

newdigitalage.co
Mon, Sep 26, 2022 at 5:30 PM

NEO builds advertising network at Yonge Sheppard Centre

Out-of-home (OOH) media company NEO has forged a partnership with retail property developer RioCan REIT, to secure advertising representation at Toronto’s Yonge Sheppard Centre (YSC). Photo courtesy NEO Out-of-home (OOH) media company NEO has forged a partnership with retail property developer RioCan REIT, to secure advertising representation at Toronto’s Yonge Sheppard Centre (YSC). […]

signmedia.ca
Mon, Sep 26, 2022 at 1:11 PM

Thursday, September 22, 2022 Thu, Sep 22, 2022

The state of outdoor media in South Africa: risk of over-saturation but inventory is still in high demand (Media Update)

Ben Harris, managing director at Tractor Outdoor. We expect that, as oversaturation increasingly becomes a problem in the main metros, advertisers will increasingly prioritise highly-targeted audience sets rather than mass footfall. This is where advanced data programming capabilities and new technologies will play a starring role. […]

mediaupdate.co.za
Thu, Sep 22, 2022 at 5:44 PM

Wednesday, September 21, 2022 Wed, Sep 21, 2022

JCDecaux wins a 10-year contract with ViaQuatro to operate Line-4 advertising in the São Paulo metro becoming the largest Metro media company in Brazil (Globenewswire)

Paris, September 21st, 2022 – JCDecaux SA (Euronext Paris: DEC) has been awarded a 10-year contract with ViaQuatro, which is responsible for the operation and maintenance concession of Line 4-Yellow of the São Paulo metro, to take over the advertising concession of this Line. The commercial offering will start on October 1st, 2022. […]

Globenewswire
Wed, Sep 21, 2022 at 5:40 PM

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