Marketers and organizations alike cannot afford to ignore the resurgence of out-of-home (OOH) advertising Why? Because… The post E-book: How to Use Advertising’s OG Medium to Your Advantage appeared first on Wrapify Blog. […]
The digital signs's content will be mixing advertising content with Metro Transit transportation information. "We are always looking for ways to provide easier access to real-time transit information for our riders and to improve their experience at our bus stops and rail platforms," Wes Kooistra, general manager at Metro Transit, said in the release. […]
Interview with Luke Hubbard, CTO at Screencloud, by Daniel Brown. Q: There's a lot of buzz around emerging technologies like AI and holograms. What do you see as the future of digital signage innovation? […]
The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises By Julia Cramer for Ad Club Insider Published: September 20, 2022 Born after 1996, Generation Z or Gen-Zers are becoming one of the most significant cohorts of global and digital consumers and the most racially and ethnically diverse generation. […]
Just about every example of an LED based on a vertical column has been for DOOH advertising in places like airports and rail stations, ... […]
Paris, 19 September, 2022 – Quividi, the pioneer and World’s #1 audience & campaign intelligence platform for DOOH & Retail Media, has integrated Plumerai’s people detection AI into its latest Anonymous Video Analytics (AVA) solution. […]
By Kevin Gephart. Clear Channel Outdoor gets high marks for understanding the importance of the sales rep/client relationships and the power those relationships have to build sales. It seems basic but some companies discount that ingredient. […]
By Guy Campos. Major DOOH network operators, including Ocean Outdoor, JCDecaux, Clear Channel and Global all received an approved black-and-white official image from Buckingham Palace and the Cabinet Office. The companies had already taken steps to honour the Queen, including suspending all advertising for the day. […]
A free subscription is required to read the full article. By Leslie Lee. Many financial service marketers may see data-driven advertising as too complicated to include in their media strategies, but digital out-of-home advertising can offer regulation-friendly targeting with measurable returns. […]
These new digital billboards are the latest addition to the outdoor media owner’s digital roadside portfolio which includes Digishelters, Digipoles and Digipanels in key locations in Dublin city. “The launch of Digi48s in Dublin, Belfast and Derry is the latest endorsement of our commitment to the Irish advertising market,”says Pat Mannion, commercial director, JCDecaux. […]
Emerging brands are everywhere; whether you’re a mom & pop local business, a million-dollar funded start-up, or an established top brand in your industry, Out of Home serves a purpose for growth. Brands utilize OOH media to put themselves in front of their desired audience. […]
Andy Rocker, Host, Blip. Melody Roberts, Owner and Chief Creative Officer OOHC. Join us for an enlightening breakdown of creative and memorable billboard designs that grab attention, including how to maximize ROI with your Blip billboard campaign and our billboard design service. […]
Telecom Dials in New Marketing Strategies with DOOH Published: September 7, 2022 People are now significantly interconnected with one another as a result of the digital world, with 97% of Americans owning a cell phone of some kind. Due to mandatory lockdowns in 2019, mobile screen time increased, and internet usage rose 6.2% from January 2021. […]
DPAA Announces Initial Speakers for Global Summit to be held October 11 in NYC NEW YORK – September 6, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today initial speakers for its Global Summit, to be held on October 11 at Pier 60 (Chelsea Piers) in New York City. […]
By Lynette Dicey. The out-of-home (OOH) advertising industry was greatly affected by the Covid pandemic, but has been experiencing a recovery since the lifting of lockdown restrictions. The airport space was hard hit by the pandemic as travel restrictions were put in place. […]
