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Point-of-sale digital signage network Advana selects Vistar Media as a full-stack tech platform (PRWeb)

Vistar Media's full suite of digital signage technology will power Advana’s global network of point-of-sale screens and digital signage. Advana will use Vistar’s full stack- including its ad server, device and content management software, and supply-side platform - to manage all inventory and create a seamless content and ad delivery experience. […]

PRWeb
Mon, Oct 24, 2022 at 6:21 PM

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Marketers are increasingly pairing data with out-of-home buys – a recap of an Advertising Week New York panel (Marketing Brew)

As a result of pandemic lockdowns, some OOH advertisers became more strategic with placements. By Phoebe Bain. Perhaps no sector of the marketing industry was more impacted by the start of the pandemic than OOH marketing. […]

marketingbrew.com
Sun, Oct 23, 2022 at 8:01 PM

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Four tips for handling changing energy restrictions with Broadsign digital signage platform

By Catherine Lee. Surging energy prices are hitting global markets hard—and it’s not just households that are feeling the pain. As the present international energy supply crisis intensifies, many European countries are implementing usage restrictions alongside temporary regulatory measures to help mitigate the impact. […]

resources.broadsign.com · Promoted content
Sun, Oct 23, 2022 at 7:46 PM

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Digital billboard maker Watchfire acquires competitor Anthem Displays, LLC (Watchfire)

Watchfire Signs, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, has completed the purchase of the assets of Anthem Displays, LLC. Headquartered in Elizabethtown, NC, Anthem Displays has been engaged as a digital billboard manufacturer since 2014 and was previously held by Circle Graphics. […]

Watchfire
Sun, Oct 23, 2022 at 7:41 PM

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Expensive Mistakes to Avoid With Out-of-Home Advertising Campaigns – Advice from AdQuick Co-Founder (Entrepreneur)

By Matt O'Connor. Inflation is hitting marketers hard, with broadcast and digital media costs having increased by 31.2% from pre-pandemic levels. This is the biggest jump in two decades, according to Warc's August 2022 Global Advertising Trends analysis. […]

entrepreneur.com · Promoted content
Fri, Oct 21, 2022 at 12:11 AM

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Two cinema ad operators combine inventory to form the largest cinema advertising network (Business Wire)

National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the luxury, dine-in and art house cinema advertising network, have formed a strategic sales relationship, the Elevate Cinema Network (Elevate). […]

Business Wire
Thu, Oct 20, 2022 at 5:20 PM

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DSE 2022 updated speaker lineup (Digital Signage Experience)

Wednesday, November 16: 9:00am PST - Digital Signage Certified Experts (DSCE) Course. 1:00pm PST - Digital Signage Installation Tour. 4:30pm PST - Sixteen:Nine Mixer. […]

digitalsignageexperience.com
Thu, Oct 20, 2022 at 3:55 PM

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Capitol Outdoor enters the drone light show ad business with drone company Pixis (Capitol Outdoor)

Capitol Outdoor Pixis Drones are marketing drone light show advertising to the out-of-home industry. The drone ads can be seen over a 3-mile radius. Previous events include NASCAR and the 2022 Super Bowl. […]

capitoloutdoor.com
Thu, Oct 20, 2022 at 2:44 PM

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Ocean Outdoor awarded the rights to develop and market advertising assets at London’s Battersea Power Station – a new retail and leisure destination (Ocean Outdoor)

Battersea Power Station, opened to the public on October 14 2022, is one of the new retail and leisure destinations, spanning a historic 42-acre site on the south bank of the River Thames. A quarter of a million people visited the Grade II listed landmark on its opening weekend. […]

oceanoutdoor.com
Thu, Oct 20, 2022 at 2:34 PM

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Kevani to launch two double-sided digital billboards on Interstate-5 in Southern California in Q1, 2023 (PRNewswire)

The two structures each feature double-sided digital displays, with 10mm pitch resolution on 14-by-48-foot screens. The billboards will be seen by travelers en route to Los Angeles to the north and Anaheim to the south on I-5. KEVANI has begun pre-selling the space to national advertisers. […]

Kevani
Wed, Oct 19, 2022 at 12:10 AM

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Winners of Ocean Outdoor’s Digital Creative Competition 2022 (Ocean Outdoor)

1st Prize: EE “HOME SAFE” by Saatchi & Saatchi. EE’s ‘Stay Connected data’ means that no matter where they are, how late, or out of data, customers always have access to the essential apps to get home safely at night. Combining this offering with Ocean’s technology, EE uses live data feeds across the Loop network to pull in travel updates to help plan and track journeys. […]

oceanoutdoor.com
Tue, Oct 18, 2022 at 4:39 PM

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How Offline Out-Of-Home Advertising Influences Online Action in Canada (Forbes Council post)

Sponsored feature. Amanda Dorenberg, President of COMMB. A recently released study by OUTFRONT and Environics Research found that nearly half (49%) of Canadians exposed to OOH go online to search for more information. […]

forbes.com · Promoted content
Mon, Oct 17, 2022 at 5:43 PM

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EMC Announces Addition of Helen Kim as SVP, Client Services

Tell us a little about yourself: I am a born and bred New Yorker. I grew up in Long Island, attended the University of Massachusetts at Amherst, and then moved to NYC after graduation.  I love to travel, experience different cultures and cuisines, and meet new people from different backgrounds.  How did you start working in marketing? I’ve been working in marketing for over 20 years. […]

emcoutdoor.com
Mon, Oct 17, 2022 at 10:15 AM

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Programmatic buying is attracting new money to outdoor advertising (The Hindu Businessline)

Interview with Tom Goddard, President & Executive Chairman, World Out of Home Organization (WOO). by Mohammed Rayaan. OOH works even better in conjunction with other media such as TV where it can greatly amplify and extend the potential campaign benefits to an advertiser. […]

thehindubusinessline.com
Sun, Oct 16, 2022 at 3:30 PM

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UK Out-of-Home Advertising Revenue up +79% in First Half of 2022 (Outsmart)

Outsmart, the trade body for the out-of-home (OOH) advertising industry in the UK has reported OOH advertising revenue for the first half of 2022 totalling £529m, an increase of 79% compared to the same period last year. There was also a 46% year on year increase in OOH advertising revenues across the quarter from April to June 2022 with total revenues of £289m reported. […]

Outsmart
Thu, Oct 13, 2022 at 11:07 PM

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