by Rodolfo Queiroz. Measuring OOH Through Geofencing; Measuring OOH Through Impressions; Who Measures OOH? Measuring OOH Through Conversions; What Questions Should Advertisers Ask About Measurement? How do you measure how many people have seen a billboard? […]
OOH Ads Deliver Amplification on Social Media Consumers regularly see OOH ads in photos across their social media feeds, underscoring the value of OOH in generating organic amplification of OOH campaigns. […]
With energy costs rising we understand that some businesses may have major concerns around their energy consumption. Some European countries are even taking the approach of cutting off any digital signage being used after 10pm, which can create a big impact on the DOOH industry. […]
Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) president Amanda Dorenburg will co-moderate an interactive panel discussion surrounding sustainability in the out-of-home (OOH) market. […]
TUESDAY, OCTOBER 11: 08.00 – 17.00 DPAA Global Summit; 09.00 – 16.00 Sony AV Tech Expo, at Sony Corporation, 25 Madison Avenue; 13:00 – 13:45 RVonAV Live from New York Digital Signage Week; 13.00 – 15.00 SiliconCore Lunch and Learn: Hot Content Trends – 3D Anamorphic and Real Time Data; 14.00 – 23.00 IAB Brand Disruption Summit; 18.00 – 20.00 OAAA and Geopath Cocktail & Conversations (Invite Only); WEDNESDAY OCTOBER 12: 08.00 – 16.00 IAB Brand Disruption Summit. […]
Adstash’s core team and a suite of products will continue to operate under the Adomni corporate umbrella. Las Vegas, NV. October 10, 2022. Adomni, Inc, the programmatic digital out-of-home advertising planning and buying platform, has acquired Adstash, a Canadian-based solution that powers digital signage networks. […]
Ahead of the 2022 New York Digital Signage Week, DailyDOOH’s editor in chief Adrian J Cotterill sat down over Zoom with Barry Frey, the DPAA's President and CEO, to discuss what's in store for the week. […]
Clear Channel Airports has signed a new multi-year, multimillion dollar sponsorship with PenFed Credit Union that includes a brand takeover of the Concourse C Connector at Washington Dulles International Airport (IAD), operated by the Metropolitan Washington Airports Authority (MWAA). […]
Written by: David Leo and Alma Escudero Mobile advertising has become one of the most successful and creative mediums for advertising campaigns over the past few years with companies like Walmart, Shoppers Drug Mart and OLG turning to companies like Movia to help expand their branding reach with their use of out-of-home advertising (OOH). […]
This holiday season, nearly 6 in 10 Americans (59%) plan to travel, and personal vehicles (64%) and planes (48%) are the preferred modes of transportation, according to “OOH Consumer Insights & Opportunities Q4 2022: Holiday Travel & Shopping,” the latest research report from OAAA and The Harris Poll. […]
MONDAY OCTOBER 10: 15:00 – 17:00 Creative Realities Inc. Digital Safari At Hudson Yards; 18:00 – 20:00 Digital Signage Federation Cocktails & Controversy; 18:00 – 20:00 DPAA VIP & Speakers Dinner (Invite Only). […]
Interview with Marc Borzykowski, CEO, Vector Media. The digital panels are anticipated to be new model 75″ LED bus shelter panels. These panels will also be deployed on many of the amenities being deployed such as scooter docks, equipment lockers and wayfinding kiosks. […]
By Katy Conway. While it’s natural for your business to consider various cost-cutting exercises as you look to consolidate your interests, you should try to avoid slashing your marketing spend as a first port of call. […]
By Guy Campos. An energy-saving ban on the use of digital signage and Digital Out of Home screens will now only run from 10pm to 6am, rather than the 10pm to 4pm period in the initial regulations. The German government has cut back restrictions on the use of digital signage designed to curb energy usage. […]
By Webb Wright. It’s beginning to look a lot like out-of-home (OOH) advertising season. 59% of people have plans to travel during the upcoming holiday season, with the vast majority planning to travel by personal vehicle, airplane, or a combination of the two, per a new poll of 1,000 American adults from the Out-of-Home Advertising Association of America (OAAA) and the Harris Poll. […]
