More traveling this holiday season means far more eyes on outdoor ads, says new OAAA study (The Drum)
By Webb Wright. It’s beginning to look a lot like out-of-home (OOH) advertising season. 59% of people have plans to travel during the upcoming holiday season, with the vast majority planning to travel by personal vehicle, airplane, or a combination of the two, per a new poll of 1,000 American adults from the Out-of-Home Advertising Association of America (OAAA) and the Harris Poll. […]
Thu, Sep 29, 2022 at 7:47 PM