Geopath’s new vision lays out an exciting roadmap for the future of Out-of-Home media measurement. Geopath has long been the accepted, independent measurement body for Out of Home media measurement. Several years ago, they undertook a sweeping initiative to upgrade the measurement system for OOH media. […]
Paris, November 3rd, 2022 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, reported its revenue for the nine months ended September 30th, 2022. […]
by Allison Schiff, managing editor of AdExchanger. JCDecaux is one of the largest out-of-home (OOH) advertising companies in the world, operating nearly one billion billboards in more than 80 countries. And if any category knows what it’s like to be rocked by unforeseen events, it’s the out-of-home industry. […]
JCDecaux Transport has partnered with various brands to unveil its first carnival in metaverse "MTR advertising metaverse adventure grand debut". Local brands including SmarTone, Klook, Mannings, Eu Yan Sang Hong Kong, Dutch Lady HK, Edko Films, Agriculture, Fisheries and Conservation Department have sponsored the event. […]
By Matthew O'Connor. No. 1: Out-of-Home Advertising is Extremely Budget Friendly. […]
During the United States Grand Prix Oct. 21 in Austin, TX, the brand advertised with signs at the airport and local concerts, and with Chrome-wrapped shuttle buses for attendees to take to the race. The tech giant put digital ads on social media with the Google Chrome branding, and had an on-site activation. […]
Partnership to offer additional programmatic planning and buying scale to advertisers within Brazil and globally SÃO PAULO, BRAZIL, MONTREAL, CANADA (November 2, 2022) – Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. […]
Part of an extensive lobby renovation begun in 2020, the Marriott Marquis renovation features two 50-foot 800-nit Direct Video LED single-panel video walls, each with 1.8 mm pixel pitch. […]
Out of Home lending is a specialized form of finance. To save the time and trouble of having to educate your lender on the ins and outs of Out of Home here’s an alphabetical list of 56 Out of Home lenders compiled by SignValue and Billboard Insider. […]
Toronto, Canada – October 27, 2022, Branded Cities, North America’s out-of-home (OOH) company, has entered into a long-term agreement with The Well to operate the indoor and outdoor OOH assets located in the 8-acre, pedestrian-centered mixed-use, downtown Toronto destination. […]
In recent years, there has been a major transition from static and stationary billboards to a mobile centric wave of new out-of-home (OOH) advertising, but while the older methods are still around and will continue to succeed such as classic billboards, companies are now starting to innovate with their new advertising campaigns. […]
There’s no doubt that out-of-home (OOH) ad spending has rebounded well from the hit it endured during the coronavirus pandemic, recovering to revenues of £901 million in 2021. This trend has accelerated through 2022 as well and is expected to record total growth of 31.5% by the end of the year. […]
Pearl Media re-enters the Miami Market with highly trafficked Brickell City Centre. The addition of Brickell City Centre expands Pearl’s digital footprint and focus on delivering brands more specific media buys through partnerships with some of the most sought-after mixed-use developments and OOH assets in urban core downtown markets around the country. […]
Edison Interactive launching its digital-out-of-home self-serve advertising solution to ski resorts in partnership with Alpine Media, the resort media system delivering content to chairlifts, gondolas, mobile apps, digital signs, and resort lodging. […]
Billboard Insider interviewed Chris Cowlbeck, IBOUSA Chief Vision Officer. […]
