The Local Case Study Awards winners will be honored at the OAAA/Geopath OOH Media Conference & Expo in Nashville, March 27–29, 2023. . […]
This transaction included 21 digital displays and eight static faces. Mashburn’s footprint represented the largest independent digital OOH network in the suburbs of Atlanta. Drachman M&A Co. […]
LA's out-of-home media sales and development firm Kevin—has signed a multi-year media sales and development agreement for the four multidirectional media displays located at the intersection of La Cienega Boulevard and Holloway Drive in West Hollywood. The new agreement will go into effect on January 1, 2023. […]
Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection. Intersection’s tourism and travel spending is up 350%. What kinds of clients are driving the push? […]
NEW YORK – November 14, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Anić Outdoor, the largest provider of large-format out-of-home advertising in Croatia has joined the association. […]
Reports record revenue of $11.2 million Reaffirms 2022 Revenue Guidance to Exceed $43 million Increases 2023 Revenue Guidance to at least $54 million Announces 2023 Adjusted EBITDA Guidance of 15% LOUISVILLE, Ky., Nov. 14, 2022 (GLOBE NEWSWIRE) -- Creative Realities, Inc. […]
by Anna Bager, President & CEO OAAA. Every year, thousands of marketers flock to Florida for the ANA’s annual Masters of Marketing event to glean insight and inspiration from the world’s top CMOs and leading brands. This year’s theme “Force for Growth. […]
Out-of-home (OOH) media company Branded Cities has been awarded the operating rights to digital signage at The Well, an up-and-coming mixed-use development in downtown Toronto. Photo courtesy Branded Cities Out-of-home (OOH) media company Branded Cities has been awarded the operating rights to digital signage at The Well, an up-and-coming mixed-use development in downtown Toronto. […]
The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) has launched a new “moving billboard” category within its out-of-home (OOH) market, in light of new member Hilite Outdoor. […]
Submit your entries for the 2023 OBIE Awards early entry now through December 9, 2022. Final deadline to submit your entries is December 30, 2022. The OBIE Awards honour creative excellence in out-of-home advertising. […]
If you’ve been paying attention over the last few years, you’ll know that Out of Home has evolved into far more than just billboards. It’s a rapidly evolving media format, primarily due to the growth of Digital Out of Home media (DOOH), that continues to embrace new trends and bring new opportunities. […]
By Christian Dion, Broadsign. Online advertising dominated media spend over the last two decades, largely for its addressable, measurable nature, which used to make customer acquisition quick and easy. Over the course of the pandemic, digital ad spend continued to grow[1], but the tides are turning. […]
Key contracts wins: France: In July, JCDecaux SE announced that its subsidiary, JCDecaux France, has won a 16-year exclusive advertising street furniture contract with the Aix-Marseille-Provence metropolitan area. Installation will start on 1 January 2023 to service the needs of this dynamic metropolitan area of 1.9 million people. […]
Hypercell has developed a unique Plug & Play solution for collecting real-time data for OOH impressions, dwell times and pedestrian routes within any display network. The service combines both hardware and software seamlessly, allowing OOH business owners to get accurate reports of any advertising campaign with a click of a button. […]
DSE 2022, which explores every aspect of digital and interactive display technology, from concept to content and analytics, will be held November 17-19 in Las Vegas at the Las Vegas Convention Center. […]
