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How to Measure Results with Mobile Billboard Campaigns

I […]

movia.media
Wed, Nov 30, 2022 at 2:13 PM

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How cosmetics brand Rituals manages digital out-of-home ads with data (Campaign)

Rituals used Sage + Archer’s platform to execute data-driven DOOH campaigns. Today, the business feeds all of its data into a central, cloud-based platform which is used as the basis for its campaigns, and is now exploring the best hybrid model for working with different agencies and platforms once more. […]

campaignlive.co.uk
Tue, Nov 29, 2022 at 10:06 PM

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The Benefits of Adding Out of Home Media Sponsorships to Your Event

Adding Out of Home media sponsorships to your event can create significant benefits for both exhibitors and event organizations. Sponsorship opportunities are a critical part of any major conference or trade show. For the exhibitors, they offer essential ways to elevate their profile and drive booth traffic. […]

emcoutdoor.com
Tue, Nov 29, 2022 at 10:15 AM

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In 2023, adtechs will prioritise privacy, programmatic and personalization (AdNews)

By Jason Pollock. Ben Baker, MD for APAC at Vistar Media: "Looking back at 2022, we saw marketers lean in on behavioural audience data to better understand how consumers move in today’s world. These marketers also faced unique opportunities to support brands looking to re-engage with audiences in innovative and measurable ways. […]

adnews.com.au · Promoted content
Mon, Nov 28, 2022 at 8:23 PM

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6 Proven Ways to Advertise Healthcare Brands

Marketing is rarely low-hanging fruit. But out-of-home (OOH) advertising has a history of effortlessly grabbing attention.… The post 6 Proven Ways to Advertise Healthcare Brands appeared first on Wrapify Blog. […]

blog.wrapify.com
Mon, Nov 28, 2022 at 4:05 AM

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Out-of-home Awards will be part of the five-day ‘The Drum Awards Festival’ December 5-9, 2022 in London (The Drum)

By Dani Gibson. Tuesday, December 06; 7pm (GMT): The Drum Awards for Out-of-Home. The Drum Awards for Out of Home celebrate the campaigns, people and companies driving innovation, creativity and excellence around the world. […]

thedrum.com
Thu, Nov 24, 2022 at 11:04 PM

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What is Out of Home Advertising All About?

Written by: Alma Escudero and David Leo Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while “on the go”. […]

movia.media
Tue, Nov 22, 2022 at 11:00 PM

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Digital Signage Experience (DIZZIE) Awards Winners for 2022!

—- JUST ANNOUNCED! —- View the digital signage installations and campaigns that are challenging existing standards and driving the industry forward! Nominated installations and content were judged by distinguished members of the DSE and Digital Signage Federation Advisory Boards. […]

digitalsignagefederation.org
Tue, Nov 22, 2022 at 2:56 PM

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SNA Displays Wins Multiple DIZZIE Awards Including Digital Signage Experience of the Year (DPAA)

LAS VEGAS—SNA Displays and Moment Factory took home the top “DIZZIE” award for Best Digital Signage Experience for work at the acclaimed AT&T Discovery District in Dallas. The project also won in its category, Public Spaces. SNA Displays also received a DIZZIE award for The Orbit Retail Experience in the category of Experiential Design & Planning. […]

dpaaglobal.com
Tue, Nov 22, 2022 at 12:56 PM

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How to Create an Effective Outdoor Media Strategy (75Media)

There’s no doubt that out-of-home (OOH) advertising has enjoyed exceptional growth of late, especially as it recovers from the impact of the Coronavirus pandemic and its associated lockdowns. To this end, the total OOH ad spend in the UK recently peaked at £901 million, while this figure is poised to grow by a staggering 31.5% by the end of 2022. […]

75media.co.uk
Tue, Nov 22, 2022 at 11:40 AM

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Digital out-of-home will be one of the media advertisers turn to in a soft local market in 2023 (DIGIDAY)

By Michael Bürgi. ...What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV, according to numerous media agency sources as well as Borrell & Associates, a firm that tracks local advertising in the U.S. […]

digiday.com
Mon, Nov 21, 2022 at 11:35 PM

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DPAA December 2022 events

05 December - WE.DOOH; 07 DECEMBER: DPAA Q4 Board of Directors Meeting; 07 DECEMBER DPAA Q4 Member Meeting & Holiday Party; 13 DECEMBER Q4 Quotient Webinar. […]

dpaaglobal.com
Mon, Nov 21, 2022 at 6:50 PM

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Extend User-Generated Content to the Physical World with Shoutable

Remember when companies talked, and consumers listened? Well, that doesn’t seem to be the case anymore. The emergence of the Internet promised brands a golden era of marketing, where a brigade of companies could easily dominate the digital universe. […]

shoutabledemo.wpengine.com
Mon, Nov 21, 2022 at 5:58 PM

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Extend User-Generated Content to the Physical World with Shoutable

Synopsis: Shoutable has made it possible for customers to share brands’ content in the physical world!  Remember when companies talked, and consumers listened? Well, that doesn’t seem to be the case anymore. The emergence of the Internet promised brands a golden era of marketing, where a brigade of companies could easily dominate the digital universe. […]

shoutable.me
Mon, Nov 21, 2022 at 4:58 PM

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Winners of the 2022 Digital Signage Experience Awards (DIZZIE) by Questex’s DSE

Questex’s Digital Signage Experience (DSE) unveiled the 2022 Digital Signage Experience Awards (DIZZIE) winners. The awards program recognizes companies from around the world whose digital signage installations and campaigns challenge existing standards and drive the industry forward. […]

Questex
Sun, Nov 20, 2022 at 3:55 PM

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