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Digital billboard maker Daktronics delays earnings report citing “the discovery of a material weakness relating to the lack of adequate and appropriate financial reporting…” (Billboard Insider)

Insiders’ Take: A delay in an earnings release and a “going concern” caution is big news. You can expect to hear more on December 12th when the company releases financial statements and holds it earnings call. Daktronics provides quality hardware and software products to the OOH industry, but out of home accounted for only 26.5% of net sales in their last fiscal year. […]

billboardinsider.com
Thu, Dec 8, 2022 at 9:20 PM

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Out-of-home campaign case studies from this year’s Drum Awards (The Drum)

From burning billboards to stunning projections, how OOH drove BBC fame. How trolling Ireland with billboards refreshed an NZ bookmaker. […]

thedrum.com
Thu, Dec 8, 2022 at 9:14 PM

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SA’s Biggest-Ever Digital Billboard Is Coming – And It’s Solar (iAfrica)

Epic Outdoor, a niche media company specialising in the development and marketing of large-format, high-impact static and digital Out Of Home (DOOH) platforms, has announced a new digital billboard site on the N1 highway. The property was specifically designed to accept advertising and at 400m2 the international-standard LED will be the largest roadside LED in South Africa, by far. […]

iafrica.com
Thu, Dec 8, 2022 at 9:07 PM

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Winners of the OAAA 2022 Media Plan Awards (OAAA)

Rapport Wins Media Plan of the Year & Gold Award for ‘NBA Postseason Taking it to the Streets’ Campaign The Out of Home Advertising Association of America (OAAA) has revealed the winners of its annual OOH Media Plan of the Year Awards at the 15th annual Ad Club Out-of-Home: Now event in New York. […]

oaaa.org
Thu, Dec 8, 2022 at 3:08 PM

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Questex reports the results of the renewed Digital Signage Experience show in Las Vegas

Questex’s Digital Signage Experience 2022 (DSE) reports 3,500 registrants from 61 countries as well as hundreds of additional attendees from the Live Design International (LDI) show that was held concurrently across the hall. […]

Questex
Thu, Dec 8, 2022 at 1:30 PM

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GroupM: Australia’s advertising market slowing, but we should still be cautiously optimistic (CMO)

By Nadia Cameron. Out-of-home advertising is expected to lift 2.2 per cent globally, or 18.1 per cent excluding China. Several markets, including Australia, are expected to surpass 2019 spending levels by 2024. […]

cmo.com.au
Wed, Dec 7, 2022 at 2:58 PM

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The Cost of Debt and Leverage at the Public US Out-of-Home Companies (Billboard Insider)

Moorgate Capital Partners has prepared an analysis of the Cost of Debt and Leverage (Net Debt/Adjusted EBIDTA) for the three public US Out of home companies. Clear Channel Outdoor has the highest leverage and the highest cost of debt. Lamar has the lowest leverage and lowest cost of debt. […]

billboardinsider.com
Wed, Dec 7, 2022 at 2:57 PM

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Digital out-of-home is now integrated into OPENRTB (IAB Tech Lab)

Tim Harvey, Founder, Knitting Media. The OpenRTB standard was built prior to large scale programmatic media investment in Out-Of-Home and thus did not consider real-world aspects of Out-Of-Home. […]

iabtechlab.com
Wed, Dec 7, 2022 at 1:19 PM

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Bermuda Tourism’s 3D digital out-of-home campaign in New York’s Times Square (MarTech)

The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen. Onlookers from the street are shown a billowy sail boat, daring cliff diver, floppy whale’s tail and 3D-rendered lettering spelling out where shivering northerners can find these warm adventures — Bermuda. Seasonal push. […]

martech.org
Wed, Dec 7, 2022 at 1:16 PM

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OAAA Says Q3 2022 Year-to-Date Revenues Are on Par with Record-Breaking High in 2019, Pre-Pandemic

Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. […]

OAAA
Mon, Dec 5, 2022 at 3:42 PM

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Fortune and Great Place to Work Name OneScreen.ai One of the 2022 Best Small Workplaces

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has been honored by Great Place to Work® and Fortune magazine as one of the 2022 Best Small Workplaces™. This is OneScreen.ai’s first time being named to this prestigious list, coming in at 89th place. Earning a spot means that OneScreen.ai is one of the best companies to work for in the country. […]

onescreen.ai · Promoted content
Sat, Dec 3, 2022 at 1:57 AM

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DOO(H)MSDAY preparation: best practices on how to combat cyber attacks on your digital billboards (Adomni via Billboard Insider)

By Julia Cramer, Adomni. Synopsis: Here are some shared best practices and proactive steps businesses can take to prepare for their next cyber threat. Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly digitized to fit the modern world. […]

billboardinsider.com · Promoted content
Thu, Dec 1, 2022 at 9:02 PM

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DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks

DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks By Julia Cramer for Billboard Insider Published: November 1, 2022 Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly digitized to fit the modern world. With digitization comes contemporary challenges. […]

adomni.com
Thu, Dec 1, 2022 at 10:46 AM

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DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks

DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks By Julia Cramer for Billboard Insider Published: November 1, 2022 Out-of-home (OOH) advertising – once a mechanism used by Egyptians to publicize laws and treaties on stone pillars – is now being rapidly digitized to fit the modern world. With digitization comes contemporary challenges. […]

adomnidemo.wpengine.com
Thu, Dec 1, 2022 at 10:46 AM

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Dos and Don’ts of Airport Advertising (Billboard Insider)

The don’ts of airport advertising.  1. Dark images: A strong contrast is good, but in principle consumers tend to pay more attention to bright images and moving images. 2. […]

billboardinsider.com
Thu, Dec 1, 2022 at 12:58 AM

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