The growing role of digital-out-of-home in a dynamic ad landscape (Broadsign via Marketing Dive)
By Christian Dion, Broadsign. Online advertising dominated media spend over the last two decades, largely for its addressable, measurable nature, which used to make customer acquisition quick and easy. Over the course of the pandemic, digital ad spend continued to grow[1], but the tides are turning. […]
Wed, Nov 9, 2022 at 4:17 PM